Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Market overview: dog grooming salons in a mid-sized town
Competitor comparison
| Competitor | Format | Full groom, medium dog | Online booking | Opening hours | Extras | Reviews (avg / count) |
|---|---|---|---|---|---|---|
| Waggy Tails Salon | Salon, town centre | £52 | Yes | Tue–Sat 9–17 | Teeth cleaning £8 | 4.8 / 312 |
| The Groom Room | Salon + daycare | £58 | Yes | Mon–Sat 8–18 | Daycare £28/day | 4.6 / 190 |
| Pawfect Cuts | Home-based groomer | £40 | No, phone only | By appointment | — | 4.9 / 64 |
| Fluff & Buff | Salon in pet store | £45 | Yes | Daily 10–18 | 10% off pet food | 4.1 / 141 |
| Silver Coat Spa | Premium salon | £70 | Yes | Wed–Sun 9–16 | Blueberry facial £12 | 4.7 / 88 |
| Valley Mobile Grooming | Mobile van | £60 | Form, reply in 48 h | Mon–Fri | — | 4.3 / 37 |
Sources
| Competitor | Where the data comes from | Checked |
|---|---|---|
| Waggy Tails Salon | Website price page; map listing reviews | 08.09.2026 |
| The Groom Room | Website; social media price post from August | 08.09.2026 |
| Pawfect Cuts | Social media page; price confirmed in a reply to a public comment | 09.09.2026 |
| Fluff & Buff | Pet store website, grooming section | 09.09.2026 |
| Silver Coat Spa | Website price list (PDF) | 09.09.2026 |
| Valley Mobile Grooming | Website; map listing | 10.09.2026 |
Key findings
- Price range for a medium dog is £40–70, with most salons at £45–58.
- Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
- Instant online booking is standard for salons; phone-only booking is now the exception.
- Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.
Opportunities for Tidy Paws
- Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
- Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.
Honest limits
- Prices are list prices; discounts and size surcharges may differ in practice.
- Review counts reflect public listings on the dates checked, not total customers.
- No data on revenue or market share is publicly available for these businesses.
Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.
The client and all details are made up.
About this service
When every competitor claims quality, care and fair prices, a positioning map shows where brands really sit on the two dimensions customers actually choose by. We research how you and your competitors present themselves in public, from prices and claims to visuals, tone and audience, and place each brand on maps with axes that matter in your category, such as price and specialization or tradition and innovation. Empty corners show where your brand could stand apart.
What is included
- What you getPositioning maps described axis by axis with each brand's place and the evidence for it, a competitor table, white space you could take and positioning statement options, with a link and date for every source.
- Meaningful axesChosen for your category, not generic
- Evidence per brandPrices, claims, tone and visuals
- White spacePositions nobody owns yet
- Positioning optionsStatements you could adopt
- SourcesA link and date for each fact
How it works
- 1BriefYou describe the brand and rivals
- 2ResearchWe study how each brand presents itself
- 3MapsYou get maps, gaps and options
What we need from you
Your brand, product and audience, your prices, competitors you compare yourself with, how you would like to be seen and how you think customers see you now.
We will ask you:
- What is your brand, and who buys from you?
- Which competitors do customers compare you with?
- How would you like customers to see you?
- Are there axes you already have in mind?
Compare packages
| Packages | BasicOne map, up to 5 brands$15 | StandardTwo maps, up to 8 brands$29 | PremiumThree maps, up to 12 brands$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Brands compared | up to 5 | up to 8 | up to 12 |
| Positioning maps | 1 | 2 | 3 |
| Positioning statement options | 1 | 2 | 3 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do I get the maps as pictures?
No, the maps are described in text and tables: each brand with its position on both axes, so you or a designer can draw them in a minute.
Is a brand's position based on opinion?
It is based on public evidence such as prices, product range, claims and reviews, and we show that evidence for each brand.
What comes after the map?
If you choose a new position, a brand platform and tone of voice is a separate service in our catalog that builds on it.