Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Market overview: dog grooming salons in a mid-sized town
Competitor comparison
| Competitor | Format | Full groom, medium dog | Online booking | Opening hours | Extras | Reviews (avg / count) |
|---|---|---|---|---|---|---|
| Waggy Tails Salon | Salon, town centre | £52 | Yes | Tue–Sat 9–17 | Teeth cleaning £8 | 4.8 / 312 |
| The Groom Room | Salon + daycare | £58 | Yes | Mon–Sat 8–18 | Daycare £28/day | 4.6 / 190 |
| Pawfect Cuts | Home-based groomer | £40 | No, phone only | By appointment | — | 4.9 / 64 |
| Fluff & Buff | Salon in pet store | £45 | Yes | Daily 10–18 | 10% off pet food | 4.1 / 141 |
| Silver Coat Spa | Premium salon | £70 | Yes | Wed–Sun 9–16 | Blueberry facial £12 | 4.7 / 88 |
| Valley Mobile Grooming | Mobile van | £60 | Form, reply in 48 h | Mon–Fri | — | 4.3 / 37 |
Sources
| Competitor | Where the data comes from | Checked |
|---|---|---|
| Waggy Tails Salon | Website price page; map listing reviews | 08.09.2026 |
| The Groom Room | Website; social media price post from August | 08.09.2026 |
| Pawfect Cuts | Social media page; price confirmed in a reply to a public comment | 09.09.2026 |
| Fluff & Buff | Pet store website, grooming section | 09.09.2026 |
| Silver Coat Spa | Website price list (PDF) | 09.09.2026 |
| Valley Mobile Grooming | Website; map listing | 10.09.2026 |
Key findings
- Price range for a medium dog is £40–70, with most salons at £45–58.
- Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
- Instant online booking is standard for salons; phone-only booking is now the exception.
- Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.
Opportunities for Tidy Paws
- Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
- Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.
Honest limits
- Prices are list prices; discounts and size surcharges may differ in practice.
- Review counts reflect public listings on the dates checked, not total customers.
- No data on revenue or market share is publicly available for these businesses.
Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.
The client and all details are made up.
About this service
Customers rarely leave because of the product itself; they leave at a slow reply, a confusing checkout or silence after the first purchase. We map the journey of your customer from the moment they first hear about you to the repeat purchase or referral, stage by stage, with touchpoints, what the customer is trying to do, what they think and feel and where they get stuck. The pain points come from your description and from public reviews of you and your competitors, and each one comes with an idea to fix it.
What is included
- What you getA customer journey map as a table by stage with touchpoints, customer goals, thoughts and feelings, pain points with evidence, and opportunities ranked by impact and effort, with links and dates for review sources.
- StagesAwareness, choice, purchase, use, return
- TouchpointsAds, site, chat, store, delivery, emails
- Thoughts and feelingsWhat the customer goes through
- Pain pointsBacked by reviews and your data
- OpportunitiesRanked by impact and effort
How it works
- 1BriefYou describe customers and the sales process
- 2ResearchWe study reviews and map each stage
- 3MapYou get the journey and fixes
What we need from you
Your business and main customer type, how people find you, how they buy and get the product or service, what happens after the sale, known complaints and links to your reviews if public.
We will ask you:
- Who is the customer we map?
- How do customers find you and buy today?
- What happens after the first purchase?
- Where do you already suspect customers get lost?
Compare packages
| Packages | BasicOne journey, up to 5 stages$15 | StandardTwo journeys with reviews$29 | PremiumThree journeys with ranked fixes$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Customer segments | 1 | 2 | 3 |
| Stages per journey | up to 5 | up to 7 | up to 7 |
| Review sources analyzed | No | up to 5 | up to 10 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is the map based on real customer research?
It is based on your description, public reviews and any data you share. For deeper insight, interview a few customers; our interview guide service can help.
Will I get a visual diagram?
You get a structured table by stage, which pastes into Miro, Figma or a slide. The drawing itself is up to you.
Can we map two customer types?
Yes. Standard covers 2 segments and Premium 3, each with its own journey.