Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Market overview: dog grooming salons in a mid-sized town
Competitor comparison
| Competitor | Format | Full groom, medium dog | Online booking | Opening hours | Extras | Reviews (avg / count) |
|---|---|---|---|---|---|---|
| Waggy Tails Salon | Salon, town centre | £52 | Yes | Tue–Sat 9–17 | Teeth cleaning £8 | 4.8 / 312 |
| The Groom Room | Salon + daycare | £58 | Yes | Mon–Sat 8–18 | Daycare £28/day | 4.6 / 190 |
| Pawfect Cuts | Home-based groomer | £40 | No, phone only | By appointment | — | 4.9 / 64 |
| Fluff & Buff | Salon in pet store | £45 | Yes | Daily 10–18 | 10% off pet food | 4.1 / 141 |
| Silver Coat Spa | Premium salon | £70 | Yes | Wed–Sun 9–16 | Blueberry facial £12 | 4.7 / 88 |
| Valley Mobile Grooming | Mobile van | £60 | Form, reply in 48 h | Mon–Fri | — | 4.3 / 37 |
Sources
| Competitor | Where the data comes from | Checked |
|---|---|---|
| Waggy Tails Salon | Website price page; map listing reviews | 08.09.2026 |
| The Groom Room | Website; social media price post from August | 08.09.2026 |
| Pawfect Cuts | Social media page; price confirmed in a reply to a public comment | 09.09.2026 |
| Fluff & Buff | Pet store website, grooming section | 09.09.2026 |
| Silver Coat Spa | Website price list (PDF) | 09.09.2026 |
| Valley Mobile Grooming | Website; map listing | 10.09.2026 |
Key findings
- Price range for a medium dog is £40–70, with most salons at £45–58.
- Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
- Instant online booking is standard for salons; phone-only booking is now the exception.
- Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.
Opportunities for Tidy Paws
- Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
- Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.
Honest limits
- Prices are list prices; discounts and size surcharges may differ in practice.
- Review counts reflect public listings on the dates checked, not total customers.
- No data on revenue or market share is publicly available for these businesses.
Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.
The client and all details are made up.
About this service
Most customer interviews fail before they start: questions like "would you buy this?" invite polite lies, and a focus group follows the loudest voice in the room. We write a discussion guide built around past behavior instead of opinions, with a warm-up, open questions, follow-up probes and activities for groups, plus a screener to recruit the right people. Whoever runs the session gets a script that keeps it on track without leading the answers.
What is included
- What you getA discussion guide with timing, intro and consent wording, warm-up, main open questions with probes, group activities for focus groups, a recruitment screener and a template for recording findings, as formatted text on the order page.
- Behavior-first questionsAbout what people did, not what they would do
- Follow-up probesTo dig deeper without leading
- Group activitiesCard sorting, ranking, reactions to concepts
- ScreenerQuestions to recruit the right participants
- Notes templateTo compare sessions side by side
How it works
- 1BriefYou share the goal and audience
- 2GuideWe write questions, probes and activities
- 3SessionsYou run interviews from the guide
What we need from you
What you want to learn and what decision it will inform, the product or idea, who your customers are, whether you run one-to-one interviews or a focus group, their length and whether online or in person.
We will ask you:
- What decision should the research inform?
- Who will you talk to?
- One-to-one interviews or a focus group, and how long?
- Will sessions be online or in person?
Compare packages
| Packages | BasicInterview guide up to 30 minutes$15 | StandardGuide up to 60 minutes with screener$29 | PremiumFocus group guide up to 90 minutes$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Session length | up to 30 minutes | up to 60 minutes | up to 90 minutes |
| Recruitment screener | No | Yes | Yes |
| Group activities | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
How many interviews do I need?
For one clear customer type, 5 to 8 interviews usually reveal the main patterns. Different segments need their own set.
Will you run the interviews?
No. We write the guide and screener; you or your team run the sessions and record them with participants' consent.
Can you analyze the answers afterwards?
Yes, as a separate order: paste your notes or transcripts into a data analysis or survey analysis order.