Indie game researchMarket Research

Genre and competitor overview for an indie game

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Genre and competitor overview for an indie game

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

Steam gets thousands of new games a year, and the question every indie developer should ask before a year of work is which games like theirs already exist and how they did. We research comparable titles in your genre on Steam and other stores you name: price, release date, tags, review count and score, what players praise and complain about, and what their store pages promise. You see whether the genre is crowded, what players are missing and how to frame your game so it stands out.

What is included

  • What you getA comparison table of similar games with price, release date, tags, review count and score, player review themes, rough sales ranges from review counts marked as estimates, genre gaps and ideas for your store page, with a link and date for every source.
  • Comparable gamesChosen by genre, tags and scope
  • Store dataPrice, release date, reviews, tags
  • Player review themesWhat players love and miss
  • Rough sales rangesFrom review counts, clearly marked
  • Store page ideasHooks, tags and capsule text

How it works

  1. 1
    BriefYou describe your game and rivals
  2. 2
    ResearchWe study comparable games and reviews
  3. 3
    OverviewYou get the table, gaps and ideas

What we need from you

Your game idea or current build description, the genre and art style, the platforms you target, games you see as your closest rivals, your planned price and the stage of development.

We will ask you:

  • What is your game, in two sentences?
  • Which games do you see as your closest rivals?
  • Which platforms and stores do you target?
  • What stage is the game at?

Compare packages

PackagesBasicUp to 10 comparable games$15StandardUp to 20 games with review themes$29PremiumUp to 30 games with store page ideas$55
Deadline2 days3 days5 days
Revisions123
Comparable gamesup to 10up to 20up to 30
Review theme analysisNoYesYes
Store page ideasNoShortYes
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Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

How do you estimate sales without real numbers?

From the public review count, using the rough rule of thumb many developers use. It gives a range, not a figure, and we mark it as an estimate.

Can you see wishlist numbers?

No, wishlists are private to each developer. We can note follower counts where stores show them publicly.

Can you research console or mobile games too?

Yes, from their public store pages, though those stores show less data than Steam. We say what is missing.

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