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Target audience personas based on public research

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Target audience personas based on public research

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

We build target audience personas from what real people say in public: forums, Reddit threads, reviews of similar products, Q&A sites and published surveys. Each persona describes goals, pains, objections, where they spend time online and the words they use, with quotes and links behind every claim, so your marketing speaks their language.

What is included

  • What you getPersona cards with goals, pains, objections, channels and real quotes, plus messaging ideas, with links and dates for sources. You get it as text you can paste or download as a file.
  • Goals and painsWhat they want and what blocks them
  • ObjectionsWhy they hesitate to buy
  • Their wordsReal quotes from public sources
  • ChannelsWhere they look for answers
  • Messaging ideasHow to speak to each persona

How it works

  1. 1
    BriefYou describe the product and audience
  2. 2
    ListeningWe gather public discussions and reviews
  3. 3
    PersonasWe group findings into persona cards

What we need from you

Your product, the audience you think you serve, markets and languages, and any customer data or feedback you can share.

We will ask you:

  • What is your product and who buys it now?
  • Which markets and languages should we cover?
  • Which segments are you unsure about?
  • Do you have customer feedback to share?

Compare packages

Basic2 personas$15Standard3 personas$29Premium5 personas$55
Deadline2 days3 days5 days
Revisions123
Personas235
Quotes per personaup to 5up to 8up to 10
Messaging ideasNoYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you run interviews or surveys?

No. Personas are built from public discussions, reviews and published research. Your own customer data makes them sharper.

Are the personas based on real people?

They are summaries of patterns seen across many public posts and reviews. We do not profile or name any individual.

How do I use the personas?

For ad copy, landing pages, product decisions and content plans. Premium adds a short plan of channels for each persona.

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