About this service
We build target audience personas from what real people say in public: forums, Reddit threads, reviews of similar products, Q&A sites and published surveys. Each persona describes goals, pains, objections, where they spend time online and the words they use, with quotes and links behind every claim, so your marketing speaks their language.
What is included
- What you getPersona cards with goals, pains, objections, channels and real quotes, plus messaging ideas, with links and dates for sources. You get it as text you can paste or download as a file.
- Goals and painsWhat they want and what blocks them
- ObjectionsWhy they hesitate to buy
- Their wordsReal quotes from public sources
- ChannelsWhere they look for answers
- Messaging ideasHow to speak to each persona
How it works
- 1BriefYou describe the product and audience
- 2ListeningWe gather public discussions and reviews
- 3PersonasWe group findings into persona cards
What we need from you
Your product, the audience you think you serve, markets and languages, and any customer data or feedback you can share.
We will ask you:
- What is your product and who buys it now?
- Which markets and languages should we cover?
- Which segments are you unsure about?
- Do you have customer feedback to share?
Compare packages
| Packages | Basic2 personas$15 | Standard3 personas$29 | Premium5 personas$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Personas | 2 | 3 | 5 |
| Quotes per persona | up to 5 | up to 8 | up to 10 |
| Messaging ideas | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you run interviews or surveys?
No. Personas are built from public discussions, reviews and published research. Your own customer data makes them sharper.
Are the personas based on real people?
They are summaries of patterns seen across many public posts and reviews. We do not profile or name any individual.
How do I use the personas?
For ad copy, landing pages, product decisions and content plans. Premium adds a short plan of channels for each persona.