WritingFundraising emails
Donation appeal emails for nonprofits
Pricefrom $12
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
Coaching is a high-trust purchase, so the emails sell the transformation and the coach rather than a list of modules. We write a sequence that names the reader's situation, shares client stories and your method, answers "is this for me?" and invites them to a discovery call or enrolment.
What is included
- What you getA sales sequence with subject lines, preview text and a schedule, ending in a call booking or enrolment email.
- Pain and desireWritten in the client's own words
- Your methodWhy your approach works when others did not
- Client storiesBefore and after, with consent-safe details
- Fit and objectionsWho the program is not for, time, money
- Call to bookDiscovery call or enrolment link
How it works
- 1BriefYou describe the program and your clients
- 2AngleWe pick the core promise and stories
- 3WritingWe write the sequence and schedule
What we need from you
Your niche and who you coach, the program format, length and price, two or three client results you can share, and how people sign up.
We will ask you:
- Who is your ideal client and what are they stuck on?
- What does the program include and cost?
- Do people book a call first or enrol directly?
- Which client results can we mention?
Compare packages
| Packages | BasicInvitation email$15 | Standard4-email sequence$29 | Premium8-email sequence$55 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Emails | 1 | 4 | 8 |
| Subject lines per email | 2 | 2 | 3 |
| Send schedule | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will the emails promise specific results?
No. We show real client outcomes as examples, but do not promise income figures or outcomes nobody can control.
Can the emails sound like me?
Share a link to your posts or paste a few paragraphs you wrote, and we will match your voice and phrases.
Does this suit group programs too?
Yes. For cohorts we add start date and limited seats; for one-to-one coaching the focus is the discovery call.
Did not find your answer?
Writing
WritingEvent emails
Invitation and reminder emails for an event
Pricefrom $10
WritingPodcast guest pitches
Pitch emails to get booked on podcasts
Pricefrom $12
WritingInfluencer outreach
Outreach emails to influencers for collaborations
Pricefrom $12