寫作募款郵件
非營利組織的捐款呼籲郵件
價格起 US$12
成果範例
標準版方案範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
教練服務是高度信任的購買，所以郵件銷售的是轉變與教練本人，而不是單元清單。我們撰寫的序列會點出讀者的處境，分享客戶故事與您的方法，回答「這適合我嗎？」，並邀請對方預約初步諮詢或報名。
包含內容
- 您會得到什麼一組附主旨、預覽文字與時程的銷售序列，最後以預約通話或報名郵件收尾。
- 痛點與渴望以客戶自己的話寫成
- 您的方法為什麼別人無效時，您的做法卻有效
- 客戶故事前後對比，細節已顧及客戶同意
- 適合度與疑慮計畫不適合哪些人、時間、費用
- 預約行動初步諮詢或報名連結
服務流程
- 1需求說明您說明計畫與您的客戶
- 2切入點我們選定核心承諾與故事
- 3撰寫我們撰寫序列與時程
需要您提供的資料
您的利基領域與輔導對象、計畫的形式、期間與價格、兩到三個可分享的客戶成果，以及大家如何報名。
我們會詢問您：
- 您的理想客戶是誰？他們卡在哪裡？
- 計畫包含什麼？費用多少？
- 大家是先預約通話，還是直接報名？
- 可以提到哪些客戶成果？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
郵件會承諾具體的成果嗎？
不會。我們以真實的客戶成果作為範例，但不承諾收入數字或沒有人能掌控的結果。
郵件可以聽起來像我寫的嗎？
請提供您的貼文連結，或貼上幾段您寫的文字，我們會貼近您的語氣與慣用詞句。
這也適合團體計畫嗎？
適合。針對期班，我們會加入開課日期與限額名額；一對一教練則以初步諮詢為重點。
沒有找到您要的答案？
