Review analysisMarket Research

Insights from competitors’ public customer reviews

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Insights from competitors’ public customer reviews

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

We read what customers publicly say about your competitors on marketplaces, Google, Trustpilot, app stores or industry sites and group it into clear themes: what they love, what makes them angry, what they wish existed. Each theme comes with typical quotes and how often it appears, so you know which promises to make and which problems to solve first.

What is included

  • What you getA report with review themes per competitor, quotes, frequency, and messaging and product ideas, with links and dates for sources. You get it as text you can paste or download as a file.
  • Love and hate themesGrouped from real public reviews
  • Typical quotesThe customers' own words
  • Theme frequencyHow often each issue comes up
  • Unmet needsWhat buyers wish existed
  • Messaging ideasPromises that answer the pain

How it works

  1. 1
    BriefYou name the competitors and sites
  2. 2
    ReadingWe collect and read public reviews
  3. 3
    ThemesWe group findings and draw conclusions

What we need from you

Your product, the competitors or products to analyse with links, the review sites that matter in your market and what you want to learn.

We will ask you:

  • Which competitors or products should we analyse?
  • Where are reviews in your market?
  • What do you want to learn?

Compare packages

Basic2 competitors$15Standard4 competitors$29Premium6 competitors$55
Deadline2 days3 days5 days
Revisions123
Competitors analysed246
Review sourcesup to 2up to 3up to 4
Messaging and product ideasNoYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
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Questions and answers

How many reviews do you read?

As many recent public reviews as each site shows, focusing on the last one to two years. The report states the sample for each competitor.

Can you analyse reviews of my own product?

Yes. Add your product as one of the competitors in the brief.

Do you publish quotes with names?

No. Quotes are given without reviewer names, with a link to the source page.

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