Restaurant market researchMarket Research

Market research for a new restaurant or cafe location

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Market research for a new restaurant or cafe location

Example result

Example for the Standard package

Market overview: dog grooming salons in a mid-sized town

Competitor comparison

CompetitorFormatFull groom, medium dogOnline bookingOpening hoursExtrasReviews (avg / count)
Waggy Tails SalonSalon, town centre£52YesTue–Sat 9–17Teeth cleaning £84.8 / 312
The Groom RoomSalon + daycare£58YesMon–Sat 8–18Daycare £28/day4.6 / 190
Pawfect CutsHome-based groomer£40No, phone onlyBy appointment—4.9 / 64
Fluff & BuffSalon in pet store£45YesDaily 10–1810% off pet food4.1 / 141
Silver Coat SpaPremium salon£70YesWed–Sun 9–16Blueberry facial £124.7 / 88
Valley Mobile GroomingMobile van£60Form, reply in 48 hMon–Fri—4.3 / 37

Sources

CompetitorWhere the data comes fromChecked
Waggy Tails SalonWebsite price page; map listing reviews08.09.2026
The Groom RoomWebsite; social media price post from August08.09.2026
Pawfect CutsSocial media page; price confirmed in a reply to a public comment09.09.2026
Fluff & BuffPet store website, grooming section09.09.2026
Silver Coat SpaWebsite price list (PDF)09.09.2026
Valley Mobile GroomingWebsite; map listing10.09.2026

Key findings

  1. Price range for a medium dog is £40–70, with most salons at £45–58.
  2. Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
  3. Instant online booking is standard for salons; phone-only booking is now the exception.
  4. Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.

Opportunities for Tidy Paws

  • Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
  • Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.

Honest limits

  • Prices are list prices; discounts and size surcharges may differ in practice.
  • Review counts reflect public listings on the dates checked, not total customers.
  • No data on revenue or market share is publicly available for these businesses.

Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.

The client and all details are made up.

About this service

Before you sign a lease, we look at the area around your planned restaurant or cafe from open sources: which venues are already there, what they serve, their price level, opening hours and what guests praise or complain about in reviews. We add what public data says about the area, such as offices, schools, tourist spots and transport nearby. The result tells you where the gap is and which concept and price point have room.

What is included

  • What you getA written report on the area with a table of nearby competitor venues, review themes and conclusions for your concept, with a link and date for every source. You get it as text you can paste or download as a file.
  • Nearby venues mappedFormat, cuisine, prices, hours
  • Review themesWhat guests miss in the area
  • Area profileOffices, residents, tourists, transport
  • Menu price comparisonIn Standard and Premium
  • Gap and fitWhere your concept fits

How it works

  1. 1
    BriefYou describe the concept and areas
  2. 2
    ResearchMaps, review sites, menus, public data
  3. 3
    ReportTable, findings and sources

What we need from you

Your concept, cuisine and price level, the address or areas you are considering, the radius that matters and the guests you want to attract.

We will ask you:

  • What is your concept and price level?
  • Which address or areas are you considering?
  • What radius should we cover?
  • Will you rely on dine-in, takeaway or delivery?

Compare packages

Basic1 area, up to 8 venues$15Standard2 areas, up to 15 venues$29Premium3 areas, up to 25 venues$55
Deadline2 days3 days5 days
Revisions123
Areas compared123
Competitor venuesup to 8up to 15up to 25
Menu price comparisonNoYesYes
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Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you count foot traffic?

No. We do not visit the site or use paid footfall data. We describe what public sources show about the area and say where data is missing.

Can you tell me the rent level?

Where public listings show asking rents for commercial space nearby, we include examples with links. Actual terms are agreed with the landlord.

Are reviews and prices current?

As of the date next to each source. Menus change, so recheck before final decisions.

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