Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Market overview: dog grooming salons in a mid-sized town
Competitor comparison
| Competitor | Format | Full groom, medium dog | Online booking | Opening hours | Extras | Reviews (avg / count) |
|---|---|---|---|---|---|---|
| Waggy Tails Salon | Salon, town centre | £52 | Yes | Tue–Sat 9–17 | Teeth cleaning £8 | 4.8 / 312 |
| The Groom Room | Salon + daycare | £58 | Yes | Mon–Sat 8–18 | Daycare £28/day | 4.6 / 190 |
| Pawfect Cuts | Home-based groomer | £40 | No, phone only | By appointment | — | 4.9 / 64 |
| Fluff & Buff | Salon in pet store | £45 | Yes | Daily 10–18 | 10% off pet food | 4.1 / 141 |
| Silver Coat Spa | Premium salon | £70 | Yes | Wed–Sun 9–16 | Blueberry facial £12 | 4.7 / 88 |
| Valley Mobile Grooming | Mobile van | £60 | Form, reply in 48 h | Mon–Fri | — | 4.3 / 37 |
Sources
| Competitor | Where the data comes from | Checked |
|---|---|---|
| Waggy Tails Salon | Website price page; map listing reviews | 08.09.2026 |
| The Groom Room | Website; social media price post from August | 08.09.2026 |
| Pawfect Cuts | Social media page; price confirmed in a reply to a public comment | 09.09.2026 |
| Fluff & Buff | Pet store website, grooming section | 09.09.2026 |
| Silver Coat Spa | Website price list (PDF) | 09.09.2026 |
| Valley Mobile Grooming | Website; map listing | 10.09.2026 |
Key findings
- Price range for a medium dog is £40–70, with most salons at £45–58.
- Only one mobile competitor, and it does not work weekends and replies to bookings slowly. Three of its 12 most recent reviews mention waiting for a reply.
- Instant online booking is standard for salons; phone-only booking is now the exception.
- Weekend capacity is thin: only 2 of 10 competitors take bookings on Sundays.
Opportunities for Tidy Paws
- Position as "the salon that comes to you, including Saturdays", priced at £58–62, near the mobile competitor but with instant booking.
- Target owners of anxious or older dogs: 9 reviews across competitors mention stress from waiting rooms.
Honest limits
- Prices are list prices; discounts and size surcharges may differ in practice.
- Review counts reflect public listings on the dates checked, not total customers.
- No data on revenue or market share is publicly available for these businesses.
Client: Tidy Paws, a mobile dog-grooming van planning to launch in Ashford Vale (pop. ~85,000). Standard package: 10 competitors, 8 criteria. Excerpt below shows 6 of them.
The client and all details are made up.
About this service
Investors flip quickly past a market slide with one huge number and no source. We research your industry from published reports, statistics and company data and build the market section of your deck: how big the market is with a clear top-down and bottom-up view, how fast it grows, the trends behind it, the main players and where your product fits. Every figure comes with its source and year, so you can defend it when a partner asks.
What is included
- What you getA market overview with TAM, SAM and SOM figures and how they were calculated, growth rates, key trends, a competitor landscape and slide-ready bullet points, with a link and year for every figure.
- Market sizeTAM, SAM, SOM with the calculation shown
- Growth and trendsWhy now, backed by sources
- Competitor landscapeWho else solves the problem
- Slide bulletsShort lines ready for your deck
- Source listLink and year for every number
How it works
- 1BriefYou describe the product and customers
- 2ResearchWe gather figures and trends
- 3OverviewYou get the market section with sources
What we need from you
Your product and business, the customers you target and where, your pricing, the stage of your startup, competitors you know and your current deck text if you have it.
We will ask you:
- What does your product do, and for whom?
- Which region do you target first?
- Who will see the deck?
- Which competitors do investors usually compare you with?
Compare packages
| Packages | BasicMarket size and up to 5 competitors$15 | StandardUp to 10 competitors and trends$29 | PremiumUp to 15 competitors, full section$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Competitors compared | up to 5 | up to 10 | up to 15 |
| Market size view | Top-down | Top-down | Top-down and bottom-up |
| Trends section | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why do you show both top-down and bottom-up numbers?
A top-down figure from a report shows the scale; a bottom-up figure from customers and price shows you understand your business. Investors trust the second more.
What if paid reports hold the best data?
We use free summaries, press releases and public statistics and note when a full report is paywalled. We do not invent figures to fill gaps.
Will you design the slides?
Not in this order. You get slide-ready text; presentation design is a separate service in our catalog.