Influencer briefsPromotion & Advertising

Influencer campaign brief: goals, deliverables and content rules

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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Influencer campaign brief: goals, deliverables and content rules

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

Creator campaigns go wrong when the brief is vague: videos miss the key message, the ad disclosure is forgotten, or the brand discovers it cannot reuse the content in its own ads. We write a brief creators actually read: the campaign goal, the one message and two or three talking points, exact deliverables per platform (for example one 45-second TikTok and three Stories with a link sticker), do's and don'ts, the ad disclosure rules, timelines and the approval process. Payment and usage rights are summarised as points for your agreement, not as a contract.

What is included

  • What you getAn influencer campaign brief with goals, key message, deliverables per platform, content rules, disclosure, timeline and approval steps, as text on the order page.
  • Goal and one messageWhat viewers should remember
  • Deliverables listFormat, length and count per platform
  • Do's and don'tsClaims, competitors and tone
  • Ad disclosureHow and where to label the post
  • Approval flowDraft, feedback and posting dates

How it works

  1. 1
    BriefYou describe the product and campaign
  2. 2
    WritingWe write the creator brief
  3. 3
    SharingYou send it to creators with your agreement

What we need from you

The product and what is new about it, campaign goal, platforms, the kind of creators you work with, what you want filmed, words or claims to avoid, dates and whether you want to reuse the content in ads.

We will ask you:

  • What should the campaign achieve?
  • On which platforms, and how many posts per creator?
  • What must creators never say or show?
  • Do you plan to reuse their videos in your ads?

Compare packages

PackagesBasicBrief for one platform$15StandardMulti-platform brief$29PremiumBrief and creator kit$55
Deadline1 day3 days4 days
Revisions123
Platforms1up to 3up to 3
Talking points and hooks3 points3 points, 5 hooks3 points, 10 hooks
Outreach messageNoYesYes, 2 versions
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you find the creators?

No. We write the brief and an outreach message; choosing and contacting creators is up to you.

Which disclosure rules do you follow?

We write the label requirements for the countries you name, such as the FTC in the US or the ASA in the UK, and the platform's paid partnership tag.

Is the brief a contract?

No. Fees, usage rights and deadlines are listed as points to put in your own agreement with each creator.

Packages
Order · $29· 3 days