Meta ads planPromotion & Advertising

Meta ads campaign plan: audiences, offers and copy

Delivery from 2 daysRevisions includedQuality check
Meta ads campaign plan: audiences, offers and copy

About this service

We write a campaign plan for Facebook and Instagram ads: which audiences to test (interests, lookalikes, retargeting windows), what offer each stage of the funnel gets, and the copy and creative brief for every ad set. You get a clear test plan instead of one ad shown to everyone.

What is included

  • What you getA plan in a table: funnel stages, audiences with targeting notes, the offer per stage, ad copy for each set and short creative briefs, plus a suggested starting budget split.
  • Funnel stagesCold, warm and retargeting
  • Audience ideasInterests, lookalikes and retargeting windows
  • Offer per stageWhat each audience is asked to do
  • Ad copy setsPrimary text, headline and description
  • Creative briefsWhat the image or video should show

How it works

  1. 1
    BriefYou describe the product, buyers and budget
  2. 2
    PlanWe build the funnel and audience tests
  3. 3
    CopyWe write the ads and creative briefs

What we need from you

What you sell, who buys it now, your budget, existing assets (customer list, site traffic, video viewers) and a link to the landing page.

We will ask you:

  • Who buys from you today?
  • What is your monthly budget for Meta ads?
  • What audiences do you already have?
  • What result counts as success?

Compare packages

PackagesBasicStarter plan$20StandardFunnel plan$39PremiumFull funnel plan$75
Deadline2 days3 days5 days
Revisions123
Funnel stages123
Audiences to test358
Ad copy sets3610
Creative briefsNoYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you set up the campaign?

No, we do not log in to your Business Manager. You get a plan and texts to build from.

Is the targeting still useful with broad audiences?

Yes. Even with broad targeting the plan tells you which offers and messages to test and how to split cold and warm traffic.

Do you guarantee a cost per lead?

No. Costs depend on your market, creative and budget, but a structured test helps you find what works sooner.

from $20

Choose a package