Creative testingPromotion & Advertising

Ad creative test plan: angles, hooks and test order

Delivery from 1 dayRevisions includedQuality check
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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $29

The money is reserved when you pay and released only once you accept the work.

Ad creative test plan: angles, hooks and test order

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

Most ad accounts test creatives by launching ten random variations and keeping whichever spent the most, which tells you nothing about why it worked. We write a test plan that changes one thing at a time: first the angle (problem, result, social proof, offer, comparison), then the hook within the winning angle, then format and call to action. Each round gets the variants to make, a written hook or headline for each, a budget and a duration per test, the metric that decides the winner and a naming convention so results stay readable.

What is included

  • What you getA creative test plan by rounds with angles, written hooks or headlines, budget and duration per test and decision rules, as text on the order page.
  • Angles to testDifferent reasons to buy, not word swaps
  • Written hooksOpening lines or headlines per angle
  • One variable per roundSo you know what made the difference
  • Budget and durationEnough spend to read a result
  • Naming conventionAngle, hook and format in each ad name

How it works

  1. 1
    Current adsYou share your best ad and its numbers
  2. 2
    PlanningWe choose angles and write hooks
  3. 3
    TestingYou run the rounds and compare

What we need from you

The product and the network you advertise on, your current best ad (text or link) and its numbers, monthly test budget, and what your buyers care about or object to.

We will ask you:

  • Where do you advertise?
  • Which ad works best for you now, and how well?
  • How much can you spend on tests each month?
  • What makes buyers hesitate?

Compare packages

PackagesBasicAngle test$15StandardAngle and hook test$29PremiumFull test roadmap$55
Deadline1 day3 days4 days
Revisions123
Angles358
Hooks per angle233
Test rounds123
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you make the videos or images?

No. We write the hooks, headlines and a short description of each visual; you or your designer produce them.

How long should each test run?

Until each variant has enough results to compare, which depends on your budget and price; we give a minimum spend and days per round.

Can I use it on several networks?

Yes, but run the plan in one network first; winners on one platform do not always win on another.

Packages
Order · $29· 3 days