Marketing plansBusiness Plans

Marketing plan for a small business or launch

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Marketing plan for a small business or launch

Example result

Example for the Standard package

Business plan: a coffee and waffle food truck

Executive summary

Blue Hour Waffles is a food truck serving specialty coffee and Belgian waffles at office parks on weekdays and at markets on weekends. The owner has 6 years of experience as a barista and shift manager. The loan covers the truck fit-out, equipment and 3 months of running costs.

Market

Four office parks within 10 km have about 9,000 workers and only two coffee points. Weekend markets draw 3,000 to 5,000 visitors each.

Forecast

Year 1Year 2Year 3
Revenue$168,000$205,000$232,000
Costs$141,000$164,000$178,000
Profit before tax$27,000$41,000$54,000

Break-even: 140 orders a day at an average check of $7.20, expected by month 5. Loan repayment: $1,250 a month over 5 years, covered from month 4.

The full plan has 18 pages: also the menu and prices, location schedule, marketing, risks and a monthly cash flow.

Client: a first-time owner applying for a $60,000 bank loan. Task: a business plan with the market, the plan of operations and a 3-year forecast.

The client and all details are made up.

About this service

We write a practical marketing plan for a small business or a launch: who exactly you sell to, what you say to them, which channels you use and why, what it costs and how you know it is working. Channels are chosen for your budget and team size, so a two-person business does not get a plan built for a corporate department. Each channel gets concrete first steps and the metric to watch, and Premium adds a 90-day content and activity calendar.

What is included

  • What you getA written marketing plan with audience, message, channel sections, budget split and metrics, plus a 90-day calendar in Premium. You get it as text on the order page and as a Word (.docx) or PDF file.
  • Target customerWho buys and why
  • Core messageWhat makes you the choice
  • Channels that fitSized to budget and team
  • Budget and metricsWhat to spend and what to track
  • 90-day calendarIn Premium

How it works

  1. 1
    BriefYou describe the business and budget
  2. 2
    StrategyWe pick audience, message and channels
  3. 3
    WritingPlan, budget and calendar

What we need from you

Your business and offer, customers, current marketing and results, monthly budget, team time available and goals for the period.

We will ask you:

  • What do you sell and to whom?
  • What marketing have you tried and what worked?
  • What monthly budget and team time do you have?
  • What is the goal for the next few months?

Compare packages

PackagesBasicPlan up to 5 pages$20StandardPlan up to 10 pages$39PremiumPlan up to 18 pages + calendar$75
Deadline2 days3 days4 days
Revisions123
Lengthup to 5 pagesup to 10 pagesup to 18 pages
Channels coveredup to 3up to 5up to 8
90-day calendarNoNoYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you run the marketing for me?

No. You get the plan; you or your team carry it out. Ads, posts and emails can be ordered as separate services.

Do you need access to my ad accounts?

No. Share past results as numbers in the brief.

Can I get it as slides?

This order is a written plan. For a presentation of the plan, order the marketing plan deck.

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