寫作印刷文案
小冊、傳單與摺頁文案
價格起 US$10
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
造訪後離開的人已經認識您，再次顯示同樣的陌生開發廣告只是浪費錢。我們為每個再行銷區隔（如瀏覽商品者、放棄購物車者、造訪價格頁者與過往買家）撰寫廣告，回應他們可能沒有購買的原因：價格、疑慮、時機或比較。
包含內容
- 您會得到什麼針對 Meta、Google 多媒體廣告或兩者的各區隔廣告文字，含標題與內文變化版本，以及建議的顯示順序。
- 各區隔專屬的切入角度對瀏覽者與放棄購物車者傳達不同訊息
- 回應疑慮運送、退貨、評價、比較
- 依天數排序提醒、佐證，然後是優惠
- 過往買家加購補充品、升級或推薦
- 頻率備註避免讓人厭煩的建議
服務流程
- 1需求說明您說明漏斗與區隔
- 2原因對照我們將每個區隔對應到其疑慮
- 3撰寫我們為每個區隔與步驟撰寫廣告
需要您提供的資料
您販售什麼以及一般的購買路徑、您能在廣告帳號中建立哪些區隔、人們猶豫的常見原因，以及任何可用來吸引他們回來的優惠。
我們會詢問您：
- 多數訪客在哪裡離開？
- 您認為他們為什麼沒購買就離開？
- 您在哪些平台上進行再行銷？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會設定受眾嗎？
不會，我們不會存取您的廣告帳號或像素。我們說明區隔；由您或您的媒體購買人員建立。
每則再行銷廣告都該提供折扣嗎？
不用。折扣會讓人習慣等待。我們以安心感與佐證開場，把優惠留到最後一步。
廣告會提到對方看過什麼嗎？
針對動態商品廣告，我們撰寫會帶入商品名稱的範本；否則廣告針對分類來說話。
沒有找到您要的答案？
