成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
我們圍繞潛在客戶真正面臨的一個問題，撰寫簡短的 B2B 開發信序列：第一封信能換來回覆，後續追蹤信則每封都提供新的內容，而不是一句「提醒一下」。信件為純文字，簡短到在手機上就能讀完，且避開影響送達率的誇張字眼。
包含內容
- 您會收到可直接使用的序列：第一封信與後續追蹤信，含主旨、{{first_name}}、{{company}} 之類的個人化欄位，以及建議的寄送間隔。
- 以回覆為目標的開場第一句談對方，而不是談您自己
- 帶來新價值的追蹤信每封都有案例、洞察或提問
- 兼顧送達率的措辭純文字，不用誇張字眼或過多連結
- 個人化欄位已標示，適用於 Lemlist、Apollo、Instantly 等工具
- 輕鬆的行動呼籲容易答應的邀請，例如 15 分鐘通話
服務流程
- 1需求說明您描述產品優惠與理想潛在客戶
- 2切入角度我們為序列選定痛點與佐證
- 3撰寫我們寫出信件、追蹤信與主旨
需要您提供的資料
您銷售的產品、鎖定的職稱與產業、您為他們解決的問題、一兩個可佐證的成果，以及希望的下一步（通話、展示或回覆）。
我們會詢問您：
- 您究竟要寫給誰？
- 您為他們解決什麼問題？
- 可以提到哪些成果？
- 對方讀完後應該做什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會幫我寄信或尋找潛在客戶嗎？
不會，我們提供的是文案。名單、網域暖機與寄送由您負責。
為什麼信件這麼短？
忙碌的決策者在手機上讀開發信。少於 120 字、只問一個問題的信，比冗長的推銷得到更多回覆。
寄開發信合法嗎？
各國規定不同。我們會加上簡單的退訂說明，您需確保名單與寄送方式符合當地法規，例如 GDPR 或 CAN-SPAM。
可以要求修改嗎？
可以，在您方案的修改次數內。
沒有找到您要的答案？