寫作促銷檔期
黑色星期五與節慶促銷電子郵件活動
價格起 US$12
成果範例
標準版方案範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
我們撰寫能讓顧客回到棄置的購物車、結帳頁或商品頁的郵件。第一封是友善的提醒，後面的信則回應顧客常見的離開原因（運費、對尺寸或品質的疑慮、時機），任何優惠都留到最後一封。動態商品區塊會預先標示，讓您的電子郵件平台自動帶入顧客留下的商品。
包含內容
- 您會收到含主旨與預覽文字的挽回郵件、已標示的動態商品區塊，以及建議的寄送時間（例如 1 小時、24 小時、72 小時）。
- 不施壓的提醒第一封信只是單純展示顧客留下的商品
- 回應顧客疑慮運費、退貨、尺寸與評價
- 優惠留到最後折扣只放在最後一封，甚至可以不用
- 動態商品區塊已標示，適用於 Klaviyo、Omnisend 或 Shopify Email
- 寄送時機流程中每封信都有延遲時間
服務流程
- 1需求說明您分享商店、條款與優惠
- 2流程規劃我們選定觸發條件與時機
- 3撰寫我們寫出郵件與主旨
需要您提供的資料
商店連結、一般訂單金額、運送與退貨條款，以及您是否願意提供折扣或免運費來挽回購物車。
我們會詢問您：
- 顧客通常為什麼放棄購物車？
- 您可以提供什麼優惠（如果有的話）？
- 您需要哪些流程？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
一定要給折扣嗎？
不用。許多購物車只靠單純的提醒就能挽回。每次第一封信就給折扣，會讓顧客習慣等折扣，所以我們把折扣留到最後一封。
郵件會顯示購物車中留下的商品嗎？
由您的電子郵件平台自動帶入。我們會標示動態區塊，並圍繞它撰寫文字。
你們會幫我設定流程嗎？
不會，我們提供文案與時機。觸發條件由您在平台中設定。
沒有找到您要的答案？
