Cold outreachEmails & Messages

Cold email outreach sequence for B2B sales

Usually ready in 15 minutesRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Cold email outreach sequence for B2B sales

Example result

Example for the Standard package

Email sequence: 3-email welcome series for a sourdough baking course

Sending plan

EmailWhenJob
1Right after sign-upDeliver the guide, set expectations
2Day 3Solve the most common starter problem, build trust
3Day 6Offer the course with a 48-hour welcome price

Email 1: Your starter guide is here

Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.

Hi {first_name},

Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.

One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.

Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.

[Button] Download the guide

Happy feeding, Maya, Rise & Crumb

Email 2: Why your starter went quiet on day 3

Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.

Hi {first_name},

If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.

What to do:

  • Keep feeding at the same time each day.
  • Move the jar somewhere around 24–26 °C (the top of the fridge works).
  • Swap 20% of the flour for whole wheat to give it more to eat.

[Button] Watch the 3-minute feeding demo

Email 3: Your first loaf, with a welcome price

Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.

Hi {first_name},

Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.

The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.

[Button] Join the course for $69

Personalization fields: {first_name}, {signup_date}, {offer_deadline}.

Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days

The client and all details are made up.

About this service

We write a short B2B outreach sequence around one problem your prospect actually has: a first email that earns a reply and follow-ups that each add something new instead of "just bumping this". The emails are plain text, short enough to read on a phone and free of the hype words that hurt deliverability.

What is included

  • What you getA ready sequence: the first email and follow-ups with subject lines, personalization fields like {{first_name}} and {{company}}, and suggested gaps between sends.
  • Reply-first openingA first line about the prospect, not about you
  • Follow-ups with new valueA case, an insight or a question in each one
  • Deliverability-safe wordingPlain text, no hype words or heavy links
  • Personalization fieldsMarked for Lemlist, Apollo, Instantly and similar tools
  • Soft call to actionAn easy yes, such as a 15-minute call

How it works

  1. 1
    BriefYou describe the offer and the ideal prospect
  2. 2
    AngleWe pick the pain point and proof for the sequence
  3. 3
    WritingWe write the emails, follow-ups and subject lines

What we need from you

What you sell, the job titles and industries you target, the problem you solve for them, one or two results you can prove and the next step you want (a call, a demo, a reply).

We will ask you:

  • Who exactly are you writing to?
  • What problem do you solve for them?
  • Which results can you mention?
  • What should the prospect do after reading?

Compare packages

PackagesBasicFirst email + 2 follow-ups$15Standard5-email sequence$29Premium7-email sequence$55
Deadline1 day2 days4 days
Revisions123
Emails357
Subject lines per email223
Opening line variants135
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you send the emails or find leads for me?

No, we deliver the texts. Lead lists, domain warm-up and sending stay on your side.

Why are the emails so short?

Busy decision makers read cold emails on their phones. Under 120 words with one question gets more replies than a long pitch.

Is cold email legal?

Rules differ by country. We add a simple opt-out line, and you make sure your list and sending follow local law such as GDPR or CAN-SPAM.

Can I ask for changes?

Yes, within the revisions of your package.

Did not find your answer?

Packages