Blog: Page 3
Guides and tips on writing, SEO, social media and ordering work with a fixed price and deadline.
How to write a website specification and get what you need
The eight sections of a website specification, from the goal to acceptance, and the mistakes that lead to rework.
How to choose a logo: 5 types and how to pick yours
Wordmark, lettermark, symbol, combination mark or emblem: what each type suits and what to check before you approve a logo.
A social media content plan for a month: what to post and how often
How to set a goal, mix content types, choose a realistic posting pace and fill in a monthly calendar for your social media.
A 30-second ad video script: structure and example
What to show in each part of a 30-second ad, an example script with timing and tips for videos people watch to the end.
How to create an ebook guide for your customers: from idea to file
How to pick a topic, plan the chapters, write and design a downloadable guide and turn its readers into customers.
Pitch deck structure: the 10 slides investors expect
Which slides investors look for, how to design a deck people read to the end and which mistakes to avoid at a first meeting.
Keyword research for a website: a 5-step guide
How to collect search queries, group them by the pages of your site and turn the result into a work plan and a content plan.
How to write an SEO article brief: a 7-point checklist
What to put in the assignment so the article matches what readers search for the first time: goal, keywords, competitors, structure and how to approve the result.
SEO audit: the 10 most common issues it finds
Blocked pages, duplicates, slow loading and seven more issues that keep a site from getting visitors from search.
How to write a sales proposal people read to the end
A six-part proposal structure, common mistakes and a quick checklist before you send it to a customer.
How to name a business: 6 checks before you decide
How to prepare a naming brief, which types of names exist and what to check before you order a logo.