Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
A topic cluster is one broad guide, the hub, surrounded by narrower articles on the same subject that link up to it and to each other where it helps the reader. Content sites often have the articles but not the links, or a hub that links out to everything without context. For one topic you choose, we sort your existing articles into hub and cluster, flag missing subtopics, and write every link: from where, to where, in which paragraph and with which anchor.
What is included
- What you getA cluster map for one topic: the hub page, the cluster articles, missing subtopics to write, and a link list with source, target, paragraph and anchor for every link.
- Hub choiceWhich page leads the topic, or what to write
- Cluster sortArticles grouped under the hub
- Missing subtopicsGaps worth a new article
- Link listSource, target, paragraph and anchor
How it works
- 1TopicYou name the topic and articles
- 2MapWe build the hub and cluster map
- 3LinksYou get every link spelled out
What we need from you
A link to the site, the topic of the cluster and the URLs of the articles you already have on it, plus the page you would like to be the hub if you have one in mind.
We will ask you:
- What topic should the cluster cover?
- Which articles do you already have on it?
- Is there a page you want as the hub?
Compare packages
| Packages | BasicUp to 8 articles$12 | StandardUp to 15 articles$25 | PremiumUp to 30 articles$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Articles in the cluster | up to 8 | up to 15 | up to 30 |
| Links written out | up to 25 | up to 50 | up to 100 |
| Missing subtopics | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
What if I have no hub page yet?
We outline what the hub should cover and where it links, so you can write it and add the links in one go.
Should every cluster article link to every other?
No. Links go up to the hub and across only where the reader would want the next article, otherwise they become noise.
Can you cover several topics?
This order covers one cluster. For more topics, place one order per cluster.