Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Service businesses that cover several towns often add a page per city and leave them as islands, reachable only from a footer list, so search engines treat them as thin doorway pages. We plan how your service and city pages link together: from the main service page to each area, between neighbouring areas, from city pages to the services offered there, and from local case studies or reviews back to the city. You get a link plan and suggestions for the local details each city page needs to stand on its own.
What is included
- What you getA link plan for your service and city pages with every link spelled out, a service-by-city matrix, and notes on local content each city page is missing.
- Service to cityLinks from each service to its areas
- Between areasNeighbouring area links that make sense
- City to serviceWhat each city page should link to
- Local proofCase studies and reviews linked to cities
- Doorway riskLocal details each page needs
How it works
- 1AreasYou list cities, pages and services
- 2PlanWe map links between them
- 3Hand-offYou get the plan and content notes
What we need from you
A link to the site, the list of cities or areas you serve with their page URLs, which services are offered in which area, and any local projects or reviews you can show.
We will ask you:
- Which cities or areas do you serve?
- Which services are offered in which areas?
- Do you have local projects, photos or reviews to link?
Compare packages
| Packages | BasicUp to 5 areas$12 | StandardUp to 15 areas$25 | PremiumUp to 40 areas$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| City or area pages | up to 5 | up to 15 | up to 40 |
| Service pages | up to 5 | up to 10 | up to 20 |
| Local content notes | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Are city pages bad for SEO?
Not when each one has real local content and sensible links. Pages that differ only by the city name are the problem, and the notes show how to avoid that.
Should I make a page for every suburb?
Only where you really work and have something local to say. The plan can suggest grouping small areas into one page.
Do you write the city pages?
This order is the link plan and content notes. The texts themselves are a separate writing order.