Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
In an online store, the links between categories carry more weight than any blog: breadcrumbs show where a product belongs, subcategory blocks lead to deeper pages, and "related categories" links help shoppers who came in at the wrong level. Stores often have breadcrumbs that follow the shopper's click path instead of the category tree, duplicate products in several branches and category pages that link to nothing below them. We plan the breadcrumb trail for each product type, the subcategory and sibling-category links for each category, and the BreadcrumbList markup to match.
What is included
- What you getA breadcrumb and category link plan: the main breadcrumb path for each product type, subcategory and sibling links for each category page, and a BreadcrumbList JSON-LD template.
- Breadcrumb pathsOne main path per product, by category tree
- Down linksSubcategory blocks on category pages
- Sideways linksRelated and sibling categories
- Multi-category productsWhich path is primary
- MarkupBreadcrumbList JSON-LD template
How it works
- 1TreeYou share the category tree
- 2PlanWe plan crumbs and category links
- 3Hand-offYou get the plan and markup
What we need from you
A link to the store, your category tree (paste it or point to the menu), which products sit in several categories and the categories that sell best.
We will ask you:
- Which platform runs the store?
- How many categories and levels does the store have?
- Which products appear in more than one category?
Compare packages
| Packages | BasicUp to 20 categories$12 | StandardUp to 60 categories$25 | PremiumUp to 150 categories$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Categories planned | up to 20 | up to 60 | up to 150 |
| Breadcrumb paths | up to 10 | up to 25 | up to 50 |
| BreadcrumbList template | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
My breadcrumbs change depending on how a shopper arrived. Is that a problem?
For search it is better to show one stable path per product. The plan names the primary path for each product type.
Do you add the markup to my theme?
No, we do not log in to your store. You get the JSON-LD template and notes for your developer or an app.
Does this change my category tree?
Not by itself. If a branch is confusing, we flag it, but rebuilding the tree is your decision.