Real estate emailsEmails & Messages

Drip email sequence for real estate leads

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Drip email sequence for real estate leads

Example result

Example for the Standard package

Email sequence: 3-email welcome series for a sourdough baking course

Sending plan

EmailWhenJob
1Right after sign-upDeliver the guide, set expectations
2Day 3Solve the most common starter problem, build trust
3Day 6Offer the course with a 48-hour welcome price

Email 1: Your starter guide is here

Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.

Hi {first_name},

Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.

One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.

Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.

[Button] Download the guide

Happy feeding, Maya, Rise & Crumb

Email 2: Why your starter went quiet on day 3

Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.

Hi {first_name},

If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.

What to do:

  • Keep feeding at the same time each day.
  • Move the jar somewhere around 24–26 °C (the top of the fridge works).
  • Swap 20% of the flour for whole wheat to give it more to eat.

[Button] Watch the 3-minute feeding demo

Email 3: Your first loaf, with a welcome price

Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.

Hi {first_name},

Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.

The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.

[Button] Join the course for $69

Personalization fields: {first_name}, {signup_date}, {offer_deadline}.

Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days

The client and all details are made up.

About this service

We write a drip sequence that keeps buyer or seller leads warm over the months it takes them to decide. The emails mix local market notes, practical guides (first-time buying, preparing a home for sale) and soft invitations to talk, so you stay the agent they remember. Wording follows fair housing practice: we describe homes and amenities, never who should live in an area.

What is included

  • What you getDrip emails with subject lines and preview text, the recommended interval between them, and placeholders for listings and market figures you update yourself.
  • Long-cycle nurtureSpaced over weeks, not days
  • Local market notesPlaceholders for your current figures
  • Buyer or seller guidesUseful steps that build trust
  • Fair housing wordingAbout the property, not the people
  • Soft calls to actionValuation, showing or a quick call

How it works

  1. 1
    BriefYou describe your market and leads
  2. 2
    PlanWe space the emails across the decision cycle
  3. 3
    WritingWe write the emails and subject lines

What we need from you

Your market area, the lead type (buyers, sellers or both), where the leads come from, what makes you different as an agent and your call to action (a call, a valuation, a showing).

We will ask you:

  • Are the leads buyers, sellers or both?
  • Where do your leads come from?
  • Which area and property type do you focus on?
  • What should a lead do when ready?

Compare packages

PackagesBasic3-email starter drip$12Standard6-email drip$25PremiumBuyers and sellers$45
Deadline1 day2 days4 days
Revisions123
Emails3610
Lead typesBuyers or sellersBuyers or sellersBuyers and sellers
Subject lines per email222
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will the emails include current market data?

We leave clear placeholders for prices and figures, because they change monthly. You fill them in from your MLS or local sources.

Does it work with my CRM?

Yes, the text works in Follow Up Boss, kvCORE, Mailchimp or any tool that sends emails. You set up the sending.

Can the emails be in my local language and units?

Yes, tell us the language, currency and whether you use square feet or square metres.

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