WritingSale campaigns
Black Friday and holiday sale email campaign
Pricefrom $12
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
We write the emails that bring shoppers back to an abandoned cart, checkout or product page. The first email is a friendly reminder, later ones answer the usual reasons for leaving (shipping cost, doubts about size or quality, timing), and any incentive is held back for the last email. Dynamic product blocks are marked so your email platform fills in the items left behind.
What is included
- What you getRecovery emails with subject lines and preview text, marked dynamic product blocks and recommended send times (for example 1 hour, 24 hours, 72 hours).
- Reminder without pressureThe first email simply shows what was left
- Objection answersShipping, returns, sizing and reviews
- Incentive held backA discount only in the last email, if at all
- Dynamic product blocksMarked for Klaviyo, Omnisend or Shopify Email
- Send timingA delay for every email in the flow
How it works
- 1BriefYou share the store, terms and incentive
- 2Flow planWe choose the triggers and timing
- 3WritingWe write the emails and subject lines
What we need from you
A link to your store, typical order value, shipping and return terms, and whether you are willing to offer a discount or free shipping to recover a cart.
We will ask you:
- Why do shoppers usually leave the cart?
- What incentive can you offer, if any?
- Which flows do you need?
Compare packages
| Packages | Basic1 cart reminder$12 | Standard3-email cart flow$25 | PremiumCart, checkout and browse$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Emails | 1 | 3 | 6 |
| Flows covered | Cart | Cart | Cart, checkout, browse |
| Subject lines per email | 2 | 2 | 2 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Should I always give a discount?
No. Many carts come back with a plain reminder. A discount in every first email teaches customers to wait for it, so we keep it for the last email.
Will the emails show the products left in the cart?
Your email platform inserts them. We mark the dynamic block and write the text around it.
Will you set up the flow?
No, we deliver the copy and timing. You set up the triggers in your platform.
Did not find your answer?
Writing
WritingSaaS onboarding
Onboarding email sequence for SaaS trial users
Pricefrom $15
WritingNewsletters
Monthly newsletter issue for your audience
Pricefrom $12
WritingPricefrom $15