Win-back emailsEmails & Messages

Win-back emails for inactive customers

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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The money is reserved when you pay and released only once you accept the work.

Win-back emails for inactive customers

Example result

Example for the Standard package

Email sequence: 3-email welcome series for a sourdough baking course

Sending plan

EmailWhenJob
1Right after sign-upDeliver the guide, set expectations
2Day 3Solve the most common starter problem, build trust
3Day 6Offer the course with a 48-hour welcome price

Email 1: Your starter guide is here

Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.

Hi {first_name},

Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.

One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.

Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.

[Button] Download the guide

Happy feeding, Maya, Rise & Crumb

Email 2: Why your starter went quiet on day 3

Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.

Hi {first_name},

If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.

What to do:

  • Keep feeding at the same time each day.
  • Move the jar somewhere around 24–26 °C (the top of the fridge works).
  • Swap 20% of the flour for whole wheat to give it more to eat.

[Button] Watch the 3-minute feeding demo

Email 3: Your first loaf, with a welcome price

Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.

Hi {first_name},

Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.

The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.

[Button] Join the course for $69

Personalization fields: {first_name}, {signup_date}, {offer_deadline}.

Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days

The client and all details are made up.

About this service

We write a short sequence for customers who stopped buying and subscribers who stopped opening. It reminds them why they joined, shows what is new and gives a reason to come back, and the final email asks whether they still want your emails. That last step keeps your list clean and your deliverability healthy.

What is included

  • What you getWin-back emails with subject lines and preview text, the inactivity rule that triggers them (for example 90 days without an order) and a sending plan.
  • "What is new" emailA reason to look again
  • Comeback offerFramed so it does not cheapen the brand
  • Sunset emailAsk to stay subscribed or leave
  • Inactivity ruleWhen a contact enters the flow
  • Separate segmentsLapsed buyers and silent subscribers

How it works

  1. 1
    BriefYou describe the customers and the offer
  2. 2
    PlanWe set the trigger, segments and timing
  3. 3
    WritingWe write the emails and subject lines

What we need from you

What you sell, how often customers usually buy, what has changed since they left (new products, features, prices) and the comeback offer you can give.

We will ask you:

  • Who counts as inactive for you?
  • What has changed since they left?
  • What comeback offer can you give?

Compare packages

Basic1 win-back email$12Standard3-email win-back$25PremiumTwo-segment win-back$45
Deadline1 day2 days4 days
Revisions123
Emails136
Segments112
Subject lines per email222
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Why ask people to unsubscribe?

Contacts who never open drag down inbox placement for everyone. Letting them go keeps your other emails out of spam.

Will you remove inactive contacts for me?

No, we write the emails. Cleaning the list is done in your email platform.

Can I ask for changes?

Yes, within the revisions of your package.

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