E-commerce business plansBusiness Plans

Business plan for an online store or Amazon brand

Delivery from 2 daysRevisions includedQuality check
Business plan for an online store or Amazon brand

About this service

We write a business plan for an online store, Shopify brand or Amazon private label that shows how the unit economics work: product cost, shipping and fulfilment, marketplace or payment fees, ad cost per order, returns and the margin that is left. Around that we build the product and brand story, target customers, competitors, sales channels, inventory and a financial forecast. It is written for a lender, an investor or for you, to decide whether to launch.

What is included

  • What you getAn e-commerce business plan text with forecast tables, plus a unit economics breakdown per product in the higher packages. You get it as text you can paste or download as a file.
  • Unit economicsMargin after every fee and ad
  • ChannelsOwn store, Amazon, Etsy, social
  • Inventory planOrder sizes and cash tied up
  • Competitor reviewPrices and positioning with sources
  • Financial forecastRevenue, costs and cash flow

How it works

  1. 1
    BriefYou share products and costs
  2. 2
    EconomicsWe check margins per order
  3. 3
    WritingPlan text and tables

What we need from you

Your products with costs and prices, sales channels, supplier and shipping terms, ad budget, startup funds and who the plan is for.

We will ask you:

  • What do you sell and where?
  • What does each product cost you and sell for?
  • What are your fulfilment and ad costs?
  • Who will read the plan?

Compare packages

PackagesBasicPlan up to 8 pages$25StandardPlan up to 15 pages + unit economics$49PremiumPlan up to 25 pages, 3-year forecast$95
Deadline2 days3 days4 days
Revisions123
Lengthup to 8 pagesup to 15 pagesup to 25 pages
Financial forecast1 year1 year3 years
Unit economics per productNoYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can you find products or suppliers for me?

Not in this order. Product research and supplier shortlists are available as separate services.

What if my numbers show a loss?

Then the plan says so and shows which lever, such as price, ad cost or supplier terms, would change it. Better to know before you order stock.

Where do the numbers come from?

Your own costs, prices and plans, plus market figures from open sources with links. We do not invent figures, and assumptions are labelled as such.

from $25

Choose a package