Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We write your brand and founder story: the moment that started it all, the problem you could not ignore and what you are building now. You get it in lengths that fit the places it is needed, from the About page to a 30-second pitch opening. It sounds like a person talking, not a corporate timeline.
What is included
- What you getA founder and brand story as formatted text in several versions: depending on the package, an About page story, a short bio, a pitch opening, a talk intro and a press paragraph. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- The origin momentA specific scene, not 'we were always passionate'
- Why it mattersThe problem and your belief
- Several lengthsAbout page, bio, pitch and press
- Spoken versionFrom Standard: lines that sound good out loud
How it works
- 1BriefYou tell us how it started
- 2Story arcWe pick the moments that matter
- 3VersionsWe write each version of the story
What we need from you
How and why you started, the turning points, what you believe that others in your industry do not, your audience and where the story will be used.
We will ask you:
- How did the business start?
- What problem made you start it?
- What do you believe that others in your field do not?
- Where will you use the story?
Compare packages
| Packages | BasicAbout page story$15 | StandardStory in 3 versions$35 | PremiumStory in 5 versions$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Story versions | 1 | 3 | 5 |
| Longest version | up to 400 words | up to 600 words | up to 1,000 words |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
What if my start was not dramatic?
Most are not. A small, honest moment usually works better than an invented one.
Is it written in first or third person?
Your choice. Bios usually go in the third person and the About page in the first.
Can it cover co-founders?
Yes. Share each founder's part in the brief.