Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We put into words why good people should work for you: your employee value proposition, what the culture is really like and what you expect in return. It becomes the base for your careers page, job ads and recruiter messages, so candidates hear one honest story. We write from what your team actually says, not generic 'we are a family' lines.
What is included
- What you getAn employer brand guide as formatted text: depending on the package, the employee value proposition and culture pillars, careers page text and job ad tone with a template. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Value propositionWhy join and why stay, in plain words
- Culture pillarsWith honest examples from your team
- Careers page textFrom Standard: sections ready to publish
- Job ad toneIn Premium: rules and a reusable template
How it works
- 1BriefYou describe the team and hiring needs
- 2PropositionWe define why people join you
- 3TextsWe write the guide and careers texts
What we need from you
What your company does, who you hire, why people join and stay (quotes from staff help), benefits, how you work and companies you compete with for talent.
We will ask you:
- Who do you hire most?
- Why do people join and stay?
- What is hard about working with you?
- Which employers do you lose candidates to?
Compare packages
| Packages | BasicEmployee value proposition$19 | StandardProposition and careers page$39 | PremiumFull employer brand guide$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Value proposition and culture | Yes | Yes | Yes |
| Careers page text | No | Yes | Yes |
| Job ad tone and template | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write individual job ads?
Premium includes a template. Individual job ads are a separate service.
Should we mention salary?
We can include a pay range if you share it; in some places it is required by law, so check local rules.
Can it help with reviews on Glassdoor?
It gives you a clear voice for replies, but reviews themselves depend on real experience at work.