Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
A church speaks to members who have come for years and to visitors who are walking in for the first time, often unsure what to expect. We write a messaging guide for your church or ministry: how you describe who you are and what you believe in plain words, how to welcome newcomers, and how the bulletin, website and social posts should sound. Your theology and traditions stay yours; we help put them into clear, warm language.
What is included
- What you getA written messaging guide: voice rules with examples for services, the website and social posts, welcome wording for visitors and, depending on the package, mission, vision and values statements, plus colours and fonts. A written guide, not a visual brand book.
- Voice rulesWarm and clear for members and guests
- Welcome wordingFor first-time visitors, online and in person
- Insider wordsChurch terms explained or replaced
- Mission and visionFrom Standard: short statements to reuse
- Colours and fontsIn Premium: for slides, bulletin and web
How it works
- 1BriefYou describe the church and people
- 2Strategy and writingWe set the voice and write examples
- 3DeliveryYou get the guide and can ask for changes
What we need from you
Your church or ministry, denomination or tradition, the people you serve, what newcomers usually ask and any statements you already use.
We will ask you:
- What is your church or ministry and its tradition?
- Who do you most want to reach?
- What do newcomers usually ask?
- Do you already have a statement of faith or mission?
Compare packages
| Packages | BasicVoice guide$15 | StandardMessaging platform$35 | PremiumFull messaging guide$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Voice with examples | Yes | Yes | Yes |
| Welcome wording for visitors | Yes | Yes | Yes |
| Mission, vision and values | No | Yes | Yes |
| Colours and fonts | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you change our statement of faith?
No. We keep doctrinal wording as you give it and only suggest plainer explanations around it.
Can it cover our social media?
Yes, the examples include posts, event announcements and replies to comments.
Is it suitable for a small congregation?
Yes, the Basic guide is short and practical, written for volunteers who run the bulletin and pages.