Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We write a voice and style guide for your social media team or freelancers: how the brand sounds on each platform, emoji and hashtag rules, how to reply to comments and complaints and what you never post. Every rule comes with a do and don't example, so a new SMM manager can post on day one. It keeps the feed consistent when several people write.
What is included
- What you getA social media voice and style guide as formatted text: voice rules per platform, do and don't examples, emoji, hashtag and formatting rules and, from Standard, comment reply templates. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Voice per platformLinkedIn is not TikTok
- Do and don'tReal post examples for each rule
- Formatting rulesEmoji, hashtags, caps and line breaks
- Reply templatesFrom Standard: praise, questions and complaints
- Red linesTopics and jokes you never post
How it works
- 1BriefYou share platforms and examples
- 2RulesWe define voice per platform
- 3GuideWe write the guide with examples
What we need from you
Your brand and audience, the platforms you use, links to your profiles, posts you liked and disliked and the topics you avoid.
We will ask you:
- Which platforms do you post on?
- Who writes your posts now?
- Which posts did you like or dislike and why?
- What topics or jokes are off-limits?
Compare packages
| Packages | BasicVoice guide for 1 platform$15 | StandardVoice guide for up to 3 platforms$35 | PremiumVoice guide for up to 5 platforms$69 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Platforms covered | 1 | up to 3 | up to 5 |
| Do and don't examples | up to 8 | up to 15 | up to 25 |
| Comment reply templates | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write a content plan?
Not here. The guide sets how to write; a content plan is a separate service.
Can you look at our current profiles?
Paste links to public profiles or posts. We never need login access.
Does it cover crisis replies?
From Standard, templates cover complaints and negative comments. A real crisis needs case-by-case decisions.