Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Brand platform and tone of voice: Hearth & Loaf bakery
Mission
We bake bread the slow way so our neighbours can have something honest on the table every day.
Values
- Patience. Every loaf ferments for 36 hours. We don't rush dough or people.
- Openness. You can see the ovens from the counter and ask us anything about ingredients.
- Neighbourliness. We know regulars by name and give unsold bread to the local food bank each evening.
- Craft over shine. A cracked crust matters more to us than perfect packaging.
Audience
Core: working parents and young professionals aged 28–45 who live within a 15-minute walk, care about what they eat and buy bread 3–4 times a week. Secondary: cafés and small restaurants looking for a reliable daily bread supplier.
Positioning
For locals who want real bread without a trip across town, Hearth & Loaf is the corner bakery that does slow fermentation every single day. Unlike supermarket "artisan" ranges, we bake on site and sell out by evening, so nothing on the shelf is older than this morning.
Tone of voice
Warm, plain-spoken, a little playful. We sound like the baker chatting over the counter, not like a menu in a fine-dining restaurant.
| We are | We are not |
|---|---|
| Friendly and direct | Overly cute or full of puns |
| Confident about our craft | Snobbish about other bread |
| Specific: hours, grains, temperatures | Vague: "the finest ingredients" |
Do and don't
Do: "Rye is back! Out of the oven at 7:30, usually gone by noon." Don't: "Indulge in our exquisite artisanal rye experience."
Do: "Sorry, the seeded loaf sold out today. We'll bake two extra trays tomorrow." Don't: "Due to high demand, this product is currently unavailable."
Do: "Our starter is eleven years old and still going strong." Don't: "Heritage leaven crafted with passion since 2015."
Words we use
fresh this morning, slow-fermented, from our oven, neighbours, sold out
Words we avoid
artisanal, exquisite, premium, indulge, curated
Client: Hearth & Loaf, a neighbourhood sourdough bakery with two shops and a weekend market stall.
The client and all details are made up.
About this service
We write a brand guide for a hotel, guesthouse or holiday rental: the stay you promise, the guest you host and how you sound from the booking page to the welcome note and the review reply. Examples include a listing description, a pre-arrival message, house rules that do not sound cold and a reply to a three-star review. The full version adds colours and fonts for your website and printed materials.
What is included
- What you getA hospitality brand guide as formatted text: depending on the package, tone of voice with guest message examples, brand platform and guest profile, plus colours with hex codes and font pairs. It is a written guide with recommendations, not a visual brand book with layouts or design files.
- Guest journey voiceFrom booking page to check-out
- Warm house rulesRules that sound welcoming
- Review repliesFive-star thanks and calm replies to complaints
- Brand platformFrom Standard: the stay you promise
How it works
- 1BriefYou describe the property and guests
- 2PromiseWe define the stay and voice
- 3GuideWe write the guide with examples
What we need from you
Your property type and location, number of rooms, typical guests, what makes a stay special, booking platforms you use and your logo or property photos as pictures.
We will ask you:
- What kind of property is it and where?
- Who are your typical guests?
- What makes a stay with you special?
- Which booking platforms do you use?
Compare packages
| Packages | BasicTone of voice guide$19 | StandardBrand platform and voice$39 | PremiumFull guide with colours and fonts$79 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Tone of voice with examples | Yes | Yes | Yes |
| Brand platform | No | Yes | Yes |
| Colours and fonts | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will it help my Booking.com rating?
Clear, warm messages help guests feel looked after, but ratings depend on the stay itself, so we cannot promise scores.
Can staff use it at reception?
Yes. The guide includes phrases for check-in and common guest requests.
Is it suitable for a single holiday apartment?
Yes. Basic covers the listing voice and guest messages that small hosts need most.