成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫 Google Ads 的回應式搜尋廣告：標題最多 30 字元、說明最多 90 字元，並圍繞每個廣告群組的關鍵字撰寫。標題各司其職（關鍵字、好處、佐證、優惠、行動呼籲），讓 Google 有真正多樣的素材可以組合，我們也會標出值得固定的標題。
包含內容
- 您會收到每個廣告群組一份表格，內含最多 15 則標題與 4 則說明，皆符合字元限制；較高方案另附 sitelink 與 callout 文字，可直接貼進 Google Ads Editor。
- 符合字元限制標題 30、說明 90
- 各司其職的標題關鍵字、好處、佐證、優惠、CTA
- 固定位置建議哪則標題應該永遠優先顯示
- 符合政策的用詞不全大寫、不用噱頭符號、不使用未經證實的「第一名」
- Sitelink 與 callout較高方案附簡短的延伸文字
服務流程
- 1需求說明您分享關鍵字、優惠與登陸頁
- 2切入角度我們為每個廣告群組選定好處與佐證
- 3撰寫我們逐則撰寫並計算每則標題字元數
需要您提供的資料
您要宣傳的內容、每個廣告群組的關鍵字或主題、登陸頁連結、您的優惠（價格、折扣、免費試用），以及您能證明的事實。
我們會詢問您：
- 每個廣告群組鎖定哪些關鍵字或主題？
- 您的優惠與主要優勢是什麼？
- 廣告會導向哪個登陸頁？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會在我的帳號中設定廣告活動嗎？
不會，我們提供文字。由您或您的團隊貼進 Google Ads 或 Google Ads Editor。
你們會使用關鍵字插入嗎？
只有在對群組內每個關鍵字都讀起來通順時才會使用，否則自行撰寫的標題效果更好。
你們保證點閱率嗎？
不保證。成效取決於出價、關鍵字與登陸頁，但多樣且相關的廣告能讓 Google 有更多素材可以運用。
沒有找到您要的答案？