Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Technical specification: booking website for a yoga studio
1. Project goals
- Let clients see the timetable and book a class in under one minute, from a phone.
- Sell class passes and memberships online.
- Cut the time staff spend on bookings from about 10 hours a week to under 2.
Success measures (3 months after launch): 70% of bookings made online; no-shows below 10%.
2. Users
| Role | What they need |
|---|---|
| Visitor | See classes, prices and teachers; buy a first-class trial |
| Client | Book and cancel classes, see remaining passes, join a waitlist |
| Teacher | See their own classes and the list of booked clients |
| Admin | Manage timetable, prices, passes, teachers and refunds |
3. Pages and screens
- Home: next classes today, trial offer, studio address.
- Timetable: week view, filters by class type, level, teacher and room.
- Class page: description, teacher, length, places left, Book button.
- Prices: single class, 5- and 10-class passes, monthly membership.
- Teachers: list and individual profiles.
- Account: upcoming bookings, history, passes, payment methods.
- Admin panel: timetable editor, client list, sales report.
4. Key features
4.1 Booking
- A client can book if they have a valid pass or pay for a single class.
- Class capacity is set per room (Room A: 18, Room B: 10).
- When a class is full, the client can join a waitlist; if a place opens, the first person in line gets it and receives an email and text message.
4.2 Cancellation
- Free cancellation up to 12 hours before class; the pass credit returns.
- Later cancellation or a no-show uses up the credit.
4.3 Payments
- Card payments through a payment provider chosen by the studio.
- Passes expire: 5-class after 2 months, 10-class after 3 months.
4.4 Notifications
- Booking confirmation, reminder 3 hours before class, waitlist updates.
5. Non-functional requirements
- Mobile-first; pages load in under 2 seconds on 4G.
- Works in the two latest versions of major browsers.
- Personal data stored in line with local data protection law.
6. Open questions
| # | Question | Who decides |
|---|---|---|
| 1 | Do teachers mark attendance in the app, or does the front desk? | Studio owner |
| 2 | Is a 2-week trial pass needed in addition to a single trial class? | Studio owner |
| 3 | Should the timetable be embedded on the current website or replace it? | Owner + developer |
| 4 | Which payment provider and text-message service are preferred? | Owner |
Client: Lotus Lane Yoga, a studio with 2 rooms, 9 teachers and about 60 classes a week. Today bookings go through direct messages and a paper sign-up sheet. Standard package: specification up to 10 pages. Excerpt below.
The client and all details are made up.
About this service
We write a specification for a single landing page: the offer, the audience, the order of sections from the first screen to the final call to action, and what each block must say and show. Forms, buttons, tracking events and mobile behaviour are spelled out, so a designer and developer can quote the same thing. It saves the usual back-and-forth about what goes above the fold.
What is included
- What you getA landing page spec with goal, audience, a block-by-block structure, form and tracking requirements and open questions. It comes as formatted text you can paste into a document or send to developers; any time or cost figures are rough guidance, not a quote.
- Block-by-block structureFrom hero screen to final call to action
- Content per blockWhat each block says and shows
- Forms and trackingFrom Standard: fields, thank-you page and events
- Mobile firstHow blocks behave on a phone
How it works
- 1BriefYou describe the offer and the traffic
- 2StructureWe plan the blocks in selling order
- 3SpecWe write the specification
What we need from you
Your product or offer, the target customer, where traffic will come from, the action visitors should take and landing pages you like.
We will ask you:
- What does the landing page sell or offer?
- Where will visitors come from?
- What should a visitor do?
- Which landing pages do you like?
Compare packages
| Packages | BasicOne-page landing brief$15 | StandardLanding spec up to 5 pages$29 | PremiumDetailed landing spec up to 10 pages$55 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Length | 1 page | up to 5 pages | up to 10 pages |
| Forms and tracking | No | Yes | Yes |
| A/B test ideas | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write the landing page copy?
The spec says what each block must communicate. Final copy is a separate service.
Is it enough for a no-code builder like Tilda or Webflow?
Yes. The block structure maps well to builder sections.
Will you build the page?
No. This service is the specification only.