WritingCoaching emails
Email sequence that sells a coaching program
Pricefrom $15
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
Someone just downloaded your checklist, guide or template, and most of them will never open it. We write a sequence that gets the freebie used first, then builds on it with one useful idea per email and moves the reader toward your paid offer without a hard sell on day one.
What is included
- What you getA sequence of nurture emails with subject lines, preview text and a send schedule, where the last email makes a clear offer.
- Delivery emailThe link plus a reason to open it today
- Quick-win emailOne step the reader can take right away
- Story and proofA case or result that links the freebie to your offer
- Offer emailClear price, deadline or next step
- Send scheduleDays between emails
How it works
- 1BriefYou describe the freebie and the paid offer
- 2BridgeWe plan how each email links freebie to offer
- 3WritingWe write the sequence and the schedule
What we need from you
What the lead magnet is and what is inside it, who downloads it, what you sell after it and the price or format of that offer.
We will ask you:
- What is the lead magnet and what problem does it solve?
- What do you sell after the lead magnet?
- What objections stop people from buying?
Compare packages
| Packages | BasicDelivery email$12 | Standard4-email nurture$25 | Premium7-email nurture$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Emails | 1 | 4 | 7 |
| Subject lines per email | 2 | 2 | 2 |
| Send schedule | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you also write the lead magnet itself?
Not in this order. Here we write the emails around a freebie you already have or are about to publish.
Can I send you my checklist to read?
Yes, paste its text into the brief or give a link to a public page with it. Its content shapes the quick-win email.
How often should these emails go out?
Usually daily for the first three, then every two or three days. The schedule in your package is tuned to your offer.
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