成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫 B2B 活動的 LinkedIn 廣告文案。讀者正在工作，並依職務決定是否有興趣：前 150 字元就講重點的介紹文字、最多 70 字元的標題，必要時也提供 Lead Gen Form 或 Conversation Ad 的文字。訊息依職務分別撰寫，因為財務長和團隊主管在意的事情不同。
包含內容
- 您會收到含介紹文字與標題、依職務分組的廣告版本；較高方案另附 Lead Gen Form 文字，以及帶回覆按鈕的 Conversation Ad 流程。
- 前 150 字元就講重點在 LinkedIn 截斷文字之前
- 依職務設計訊息不同職稱面對不同痛點
- B2B 佐證數據、客戶與應用案例
- Lead Gen Form 文字標題、說明與感謝訊息
- Conversation Ad 流程最高方案附帶回覆按鈕的訊息
服務流程
- 1需求說明您描述優惠與目標職務
- 2訊息我們為每個職務配對痛點與佐證
- 3撰寫我們寫出廣告與表單
需要您提供的資料
您提供的產品或服務、鎖定的職稱、產業與公司規模、您提供的資源或下一步（示範、白皮書、網路研討會），以及客戶標誌或成果等佐證。
我們會詢問您：
- 您鎖定哪些職稱與產業？
- 您提供的下一步是什麼？
- 廣告可以提到哪些佐證？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會在 Campaign Manager 中執行活動嗎？
不會，我們提供文字。由您設定受眾鎖定並發布廣告。
為什麼要為每個職務分別撰寫訊息？
LinkedIn 可依職稱鎖定，針對單一職務的廣告通常比籠統的訊息獲得更好的點擊與更便宜的名單。
你們保證帶來潛在客戶嗎？
不保證。成效取決於受眾鎖定、預算與您的優惠，但清楚、依職務撰寫的文案能讓活動有更好的開始。
沒有找到您要的答案？