成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
Microsoft Advertising 透過 Bing、Edge 與合作夥伴網站，觸及年齡較高、以桌機為主、且常為 B2B 的受眾，在許多利基市場中，點擊成本比 Google 便宜。我們為其撰寫回應式搜尋廣告，採用同樣的 30 與 90 字元限制以便順利匯入，但針對這群受眾，以及 LinkedIn 個人檔案定位等選項調整內容。
包含內容
- 您會得到什麼每個廣告群組一張表格，含最多 15 則標題與 4 則說明；較高方案另含站內連結與重點標註，可直接用於 Microsoft Advertising Editor。
- 可安全匯入的字數限制標題 30、說明 90
- 針對受眾調整更清楚、更詳細，適合桌機讀者
- B2B 切入角度對職稱友善的措辭
- 站內連結與重點標註較高方案提供
服務流程
- 1需求說明您分享主題、方案與受眾
- 2切入角度我們將好處對應到 Bing 搜尋者
- 3撰寫我們撰寫並檢查每一行的字數
需要您提供的資料
您要投放的內容、廣告群組主題或關鍵字、著陸頁、您的方案，以及您鎖定的是企業（職稱、產業）還是消費者。
我們會詢問您：
- 您已在 Google 上投放這些廣告了嗎？
- 您是賣給企業還是消費者？
- 每個廣告群組鎖定哪些關鍵字或主題？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
為什麼不直接匯入我的 Google 廣告？
可以，很多人也這麼做。針對 Bing 受眾撰寫的廣告在那裡通常讀起來更好，所以我們是調整而不是照抄。
你們會設定帳號嗎？
不會，您會得到可用於 Microsoft Advertising Editor 的文字，由您或您的團隊上傳。
你們會保證點擊成本更低嗎？
不會。價格取決於利基市場與競爭，不過許多廣告主確實發現 Bing 的單次點擊成本較低。
沒有找到您要的答案？