Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Export reports from your ad account (search terms, keywords, ads, campaigns, placements or the Amazon bulk file) on Google Ads, Microsoft Advertising, Amazon Ads, Apple Search Ads, Walmart, eBay or another platform, and upload them as CSV, Excel (.xlsx) or PDF files or as screenshots. We find where the budget goes without results, which search terms to exclude, which keywords to add and which ads to rewrite, and rank the changes by priority. These are recommendations only: you decide and make the changes in your account; we never log in.
What is included
- What you getA short Word report and an Excel workbook: where the budget goes without conversions or sales, a negative keywords sheet ready to paste and the changes ranked by priority (the top 10 in Basic, the full list from Standard). From Standard, also keywords to add, new ad texts for up to 3 ad groups within the platform's character limits and bid and budget suggestions; in Premium, two periods compared, structure changes, new texts for up to 6 ad groups, a 30-day test plan and a change log template.
- Wasted spendSearch terms, keywords and placements that cost money without results
- Negative keywords sheetWith match types, ready to paste into your account
- Priority change listWhat to change first and why
- Keywords to addFrom Standard: search terms that bring results but are not targeted yet
- New ad textsFrom Standard: rewrites for weak ads, every line counted
- Two periods and a test planIn Premium: what changed between periods and what to test in 30 days
How it works
- 1ExportYou export the reports and upload them with the brief
- 2ReviewWe total the spend, find the waste and check the ads against your goal
- 3RecommendationsWe write the negatives, the change list and the new texts
- 4Your changesYou decide what to apply and make the changes yourself
What we need from you
The reports as CSV, Excel (.xlsx) or PDF files or clear screenshots, up to 5 files (delete the columns you do not need so more rows fit), the platform and the report period, what you sell, your goal and acceptable cost per lead, ACoS or ROAS, your margin if you know it, what you have already tried and any limits, such as brand terms or countries.
We will ask you:
- Which platform and period do the reports cover?
- What do you sell, and what result counts as success?
- What cost per lead, ACoS or ROAS can you accept?
- What have you already tried, and what must stay as it is?
Compare packages
| Packages | Basic1 report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows in total$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows | up to 400 | up to 1,000 in total | up to 1,500 in total |
| New ad texts | No | for up to 3 ad groups | for up to 6 ad groups |
| Two periods compared | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you make the changes in my account?
No. We never log in. You get recommendations and ready lists; you decide what to apply and make the changes yourself.
Which reports should I export?
The search terms report matters most, then keywords, ads and campaigns; for Amazon, the search term report or the bulk file. Pick a period with enough clicks, such as the last 30 to 90 days.
Can I upload a CSV file?
Yes. Upload CSV, Excel (.xlsx) or PDF exports, or screenshots of the account screens. For wide exports, keep only the columns you need, such as term, clicks, cost and conversions or sales, so more rows fit.
Do you promise lower costs or more sales?
No. We show what your numbers say and what to change; the outcome depends on the changes you make, your offer and the market. Check our totals against your account before acting.
My report has more rows than my package allows. What can I do?
Sort it by cost and send the top rows, which usually hold most of the spend, or choose a larger package.