Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Display and YouTube campaigns often spend on mobile games, children's channels, parked domains and sites that send clicks by accident. Export the placements report ('Where ads showed'), and we sort placements by cost, conversions, view rate and clicks that look accidental, then group what to exclude by type: apps, YouTube channels and websites. You get exclusion lists ready to paste and notes on content suitability and targeting settings worth tightening.
What is included
- What you getA Word summary of where your Display and YouTube money goes and an Excel workbook with exclusion lists for sites, apps and channels, placements worth keeping and a change list. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Mobile appsGames and utilities that spend for nothing
- YouTube channelsChildren's, music and off-topic channels
- Suspicious sitesMany clicks, no conversions, odd domains
- Paste-ready listsOne placement per row for an exclusion list
- Settings to checkContent suitability and targeting expansion
How it works
- 1PlacementsYou export the placements report
- 2SortingWe split placements into exclude, watch and keep
- 3ExclusionsYou paste the lists into your account
What we need from you
The placements report and, if you have them, campaign or video reports as CSV, Excel (.xlsx) or PDF, or screenshots; your goal (sales, leads or views) and the audience you want.
We will ask you:
- What is the campaign for: sales, leads or views?
- Is this Display, YouTube or Demand Gen?
- Are there sites or channels you must keep?
- Do you already use an exclusion list?
Compare packages
| Packages | Basic1 placements report, up to 400 rows$15 | StandardUp to 3 reports, 1,000 rows in total$29 | PremiumUp to 5 reports, 1,500 rows, 2 periods$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Placement rows | up to 400 | up to 1,000 | up to 1,500 |
| Exclusion lists | 1 combined list | lists by type | lists by type, two periods |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will excluding apps hurt my reach?
Reach usually drops while spend moves to placements that convert. We separate placements to exclude now from those to watch, so you can cut step by step.
Can you check the sites for click fraud?
We flag patterns in the report that look like accidental or invalid clicks; we cannot inspect the traffic itself. Google credits invalid clicks it detects on its own.
Does this work for Demand Gen?
Yes, if you export its placement data. Demand Gen shows less placement detail, so there the review leans on channel and format reports.