Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Google Ad Grants accounts must follow program rules: an account click-through rate of at least 5% each month, no single-word keywords outside a few allowed cases, no keywords with a Quality Score of 1 or 2, and at least two ad groups with two ads in each campaign plus sitelinks. We read your keywords, search terms and ads reports, check them against the rules as published at the time of the review and find what puts the account at risk or spends the grant on searches that never turn into donors, volunteers or people you help. You get keywords to pause or replace, new ads and a change list ordered by urgency.
What is included
- What you getA Word summary of rule risks and wasted grant spend, and an Excel workbook with keywords to pause or replace, negatives, new ads within Google limits and an urgent-first change list. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Rules checkCTR, single-word and low Quality Score keywords
- Structure checkAd groups, ads and sitelinks per campaign
- Mission-fit searchesDonors, volunteers and people you help
- New adsHeadlines up to 30 characters, descriptions up to 90
- Conversion goalsWhich site actions are worth counting
How it works
- 1ReportsYou export keywords, search terms and ads
- 2Rules checkWe flag every rule risk and wasted search
- 3FixesYou apply the fixes, most urgent first
What we need from you
Keywords (with Quality Score columns), search terms and ads reports as CSV, Excel (.xlsx) or PDF, or screenshots; your mission, programs, site link and what counts as a conversion: a donation, sign-up or volunteer form.
We will ask you:
- Which actions on your site matter most?
- Has Google warned you about the account?
- Which programs or locations should the ads promote?
- Do you also have a paid Google Ads account?
Compare packages
| Packages | Basic1 keywords report, up to 400 rows$15 | StandardUp to 3 reports, 1,000 rows in total$29 | PremiumUp to 5 reports, 1,500 rows, 2 periods$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| New ads | not included | up to 3 ad groups | up to 6 ad groups |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you get my suspended account back?
No, reactivation requests go from you to Google. We show what to fix so the account meets the rules before you ask for a review.
Are the program rules always the same?
Google updates them from time to time. We check the current Ad Grants policy pages during the review and say which rule each change relates to.
Why not just add more keywords?
Broad, generic keywords pull the CTR below 5% and often get low Quality Scores. A shorter list of specific keywords is usually easier to keep within the rules and brings more relevant visitors.