SaaS SEO strategySEO Strategy

SEO strategy for a SaaS product

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SEO strategy for a SaaS product

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

SaaS search traffic comes from a few distinct page types: product and feature pages, use-case and industry pages, integration pages, comparison and alternative pages, templates or free tools, and educational content for people who do not yet know the category exists. Most SaaS sites publish top-of-funnel blog posts that never lead to a sign-up. We review your site, product and competitors and write a strategy that decides which page types to build first, the topics for each, how they link to the sign-up and how to measure success by trials and demos, not page views.

What is included

  • What you getA written SEO strategy for your SaaS with the page types to build in priority order, topic lists for each, the path from each page type to sign-up, a quarterly plan and the metrics to track.
  • Page type prioritiesFeatures, use cases, integrations, comparisons
  • Comparison pagesHonest versus and alternative pages
  • Topics per typeFirst topics for each page type
  • Path to sign-upHow each page leads to a trial or demo
  • MetricsTrials and demos from search

How it works

  1. 1
    ProductYou describe the product and buyers
  2. 2
    ResearchWe study your site and competitors
  3. 3
    StrategyYou get page types and a plan

What we need from you

A link to the site, what the product does and for whom, your main competitors, the integrations you have, how sign-up works (free trial or demo), and who writes and builds pages on your team.

We will ask you:

  • Who buys your product, and what problem does it solve?
  • Which competitors come up when buyers compare options?
  • Do people sign up for a free trial, a freemium plan or a demo?
  • Which integrations does the product have?

Compare packages

PackagesBasicFocused strategy$20StandardFull strategy$39PremiumStrategy with content plan$75
Deadline3 days5 days7 days
Revisions122
Page types planned2up to 5up to 7
Topics listedup to 20up to 50up to 100
Plan horizon3 months6 months12 months
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Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Are comparison pages with competitor names allowed?

Yes, when they are accurate and fair. The strategy shows how to write them so they help buyers and stay factual.

We are an early-stage startup. Is SEO worth it yet?

Often yes, with a narrow focus: a few use-case and comparison pages that convert. The strategy scales to your team size.

Do you write the pages?

No, the strategy plans them. Writing is a separate order.

Packages
Order · $39· 5 days