Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Marketplaces, directories and listing sites grow in search through programmatic page sets, category by location, service by city, product type by brand, and they fail the same way: millions of empty or near-identical pages, listings that expire into 404s, and crawl budget spent on filters. We review your site and write a strategy for which page sets to build or prune, the rules for when a page has enough listings to be indexed, how expired listings are handled, how user content adds value and how internal links and sitemaps support it all.
What is included
- What you getA written SEO strategy for your marketplace or directory with page set priorities, indexing thresholds, expiry handling, user content rules, linking and sitemap principles, and a phased plan for your product and engineering teams.
- Page setsWhich combinations to build or prune
- Index thresholdsWhen a page is worth indexing
- Expired listingsStatus, redirects and alternatives
- User contentReviews and Q&A that add value
- Phased planFor product and engineering teams
How it works
- 1BriefYou describe page sets and volumes
- 2ResearchWe review site and competitors
- 3StrategyYou get rules and a phased plan
What we need from you
A link to the site, the main page sets and roughly how many pages each has, how listings are created and expire, your main competitors and the markets you cover.
We will ask you:
- What does the marketplace or directory list?
- Which page sets exist, and roughly how many pages in each?
- What happens to a listing page when it expires?
- Who are your main competitors in search?
Compare packages
| Packages | BasicFocused strategy$25 | StandardFull strategy$49 | PremiumMulti-market strategy$95 |
|---|---|---|---|
| Deadline | 3 days | 5 days | 7 days |
| Revisions | 1 | 2 | 2 |
| Page sets reviewed | up to 4 | up to 8 | up to 15 |
| Competitors reviewed | 2 | 3 | 5 |
| Plan horizon | 3 months | 6 months | 12 months |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Should we noindex empty category-in-city pages?
Usually yes, until they reach a threshold of listings or content. The strategy sets that threshold for your site.
Can programmatic pages be seen as spam?
Yes, if they are thin or near-identical at scale. The rules in the strategy keep each indexed page useful.
Do you need access to our analytics?
No. Paste the figures you want considered, such as pages per set or indexed counts.