Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
A business with several branches, such as a clinic group, a franchise or a chain of gyms, competes in each town separately, and the usual mistakes are one Business Profile for all branches, location pages that differ only by address and reviews spread unevenly. We write a strategy covering the site structure for locations, what each location page must contain, how each branch's Business Profile should be set up and maintained, review and local listing routines, and which locations to work on first based on competition and value.
What is included
- What you getA written multi-location SEO strategy with site structure, a location page template, Business Profile and review routines per branch, the branch priority order and a plan your head office and branch managers can follow.
- Location structureURLs and hierarchy for branch pages
- Location page templateLocal details that make each unique
- Profile per branchSetup and upkeep rules
- Reviews routineAsking, answering and spreading reviews
- Branch prioritiesWhere to start, by value and competition
How it works
- 1BranchesYou list branches and services
- 2ResearchWe check site, profiles and rivals
- 3StrategyYou get structure, routines and plan
What we need from you
A link to the site, the list of branches with addresses, which services each offers, who manages Business Profiles and reviews today, and the branches that matter most for revenue.
We will ask you:
- How many branches do you have, and where?
- Does each branch have its own Business Profile?
- Who handles reviews and local listings today?
- Which branches matter most for revenue?
Compare packages
| Packages | BasicUp to 5 branches$20 | StandardUp to 15 branches$39 | PremiumUp to 40 branches$75 |
|---|---|---|---|
| Deadline | 3 days | 5 days | 7 days |
| Revisions | 1 | 2 | 2 |
| Branches covered | up to 5 | up to 15 | up to 40 |
| Location page template | Yes | Yes | Yes |
| Plan horizon | 3 months | 6 months | 12 months |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do we need a separate website for each branch?
Usually not. One site with a strong page per branch is easier to maintain and builds authority in one place. The strategy explains when separate sites make sense.
Can franchisees manage their own pages?
Yes, within a template. The strategy separates what head office controls from what each branch fills in.
Do you manage our Business Profiles?
No, we do not log in to your accounts. You get the rules and routines for your team.