成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
一封印刷的銷售信，在廚房桌上只有幾秒鐘避免被丟進垃圾桶，所以信封上的引言、開頭一句和附筆承擔了大部分的工作，而優惠也必須讓人容易採取行動，無論是撥一通電話、輸入簡短的網址，還是寄回回函卡。我們為在地服務、慈善機構、訂閱與郵購優惠撰寫直郵信，用個人化、一對一的語氣，並在讀者會看的地方重複優惠、期限與回應方式。所有宣稱與價格都以您確認的內容為準。
包含內容
- 您會收到什麼一封直郵銷售信，包含信封引言、標題、內文、附筆，標準版起另附回函卡或訂購單文字。內容以文字形式提供在訂單頁面，供您的設計師或印刷廠使用。
- 信封引言讓人想拆開的理由
- 個人化開頭寫給單一讀者
- 優惠與期限在讀者會看的地方重複
- 有賣點的附筆 (P.S.)往往是最多人讀的一句
- 容易回應電話、短網址或回函卡
服務流程
- 1需求說明您說明優惠與名單
- 2信件我們撰寫信件與信封引言
- 3交付您送去印刷與寄送
需要您提供的資料
您提供什麼給誰、價格與任何期限或贈品、讀者該如何回應、您將使用的郵寄名單，以及評價或營業年資等佐證。
我們會詢問您：
- 您提供什麼？價格是多少？
- 誰會收到這封信？
- 讀者該如何回應？
- 回應是否有期限或贈品？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會印刷並寄送信件嗎？
不會。我們撰寫文字；設計、印刷與郵資由您的印刷廠或郵寄公司處理。
你們會提供郵寄名單嗎？
不會，名單由您或名單經紀商提供。請告訴我們名單上有哪些人，讓信件能對他們說話。
這封信也可以作為電子郵件寄出嗎？
文字可以調整，但長篇的印刷信件在螢幕上的運作方式不同。電子郵件版本是另外的小額訂單。
沒有找到您要的答案？