Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
For programs priced in the thousands, coaches and consultants usually sell on a call, and the funnel's job is to fill the calendar with people who are a fit and filter out those who are not. We write the application page that explains who the program is for, the application questions that check situation, goal, timeline and readiness to invest, the booking page, and the confirmation and reminder messages that cut no-shows. The tone is selective but warm, so good prospects feel invited rather than interrogated.
What is included
- What you getCopy for the application page, the application form questions, the booking page and confirmation and reminder messages, as text on the order page.
- Application pageWho it is for and what happens next
- Qualifying questionsSituation, goal, timeline, investment
- Booking pageSets expectations for the call
- No-show reducersConfirmation and reminder messages
- Polite declineText for applicants who are not a fit
How it works
- 1ProgramYou describe the offer and ideal client
- 2WritingWe write the pages, form and messages
- 3SetupYou paste them into your tools
What we need from you
The program, its result and price range, who is and is not a fit, what you need to know before a call, the booking tool you use (for example Calendly), and how the call runs.
We will ask you:
- What does the program deliver, and roughly what does it cost?
- Who is a great fit, and who is not?
- What do you need to know about someone before the call?
- Which booking and form tools do you use?
Compare packages
| Packages | BasicApplication page and form$20 | StandardApplication to booking$39 | PremiumFull application funnel$75 |
|---|---|---|---|
| Deadline | 1 day | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Pages | 1 | 2 | 3 |
| Application questions | up to 8 | up to 10 | up to 12 |
| Reminder messages | 0 | 3 | 5 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Should we ask about budget on the form?
Usually yes, gently, as a range or a readiness question. It saves both sides a call that cannot end in a sale.
Do you write the sales call script?
Not here. A discovery or sales call script is a separate offer in the sales scripts section.
Can reminders go by SMS or WhatsApp?
Yes. We write short versions for messages and longer ones for email; you send them through your own tools.