Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Microsoft Advertising can import Google campaigns, but some things do not carry over cleanly: ad assets with Google-only formats, audiences, location names, bid strategies Microsoft names differently and keywords that rely on Google's broad match habits. You export your campaigns from Google Ads Editor and send the export as CSV or Excel; we return a sheet in Microsoft Advertising Editor columns with the same structure, adjusted match types, checked ad lengths and a list of what to set by hand. We work only from your file and never connect to either account.
What is included
- What you getYour Google Ads campaigns rebuilt as a Microsoft Advertising Editor sheet, with match types and ad lengths checked and a list of settings to set by hand after import. Delivered as an Excel sheet in Microsoft Advertising Editor columns, plus Word setup notes in the Standard and Premium packages; you check, import and publish it yourself.
- Same structureCampaigns, ad groups and keywords kept
- Match type reviewBroad terms tightened where Bing would drift
- Ad length checkEvery line counted for Microsoft limits
- Manual settings listAudiences, bidding, locations, conversion goals
- Budget re-splitScaled to Microsoft's smaller traffic
How it works
- 1ExportYou send the Google Ads Editor export
- 2AdaptWe rebuild it in Microsoft columns
- 3ImportYou import into Microsoft Advertising Editor
What we need from you
Attach the Google Ads Editor export of the campaigns to adapt, as the CSV file it gives you or as Excel, plus your Microsoft budget and the countries to target. A screenshot of the Google campaign settings helps.
We will ask you:
- Which Google campaigns should be adapted?
- What monthly budget will Microsoft get?
- Should the targeting stay the same as on Google?
- Do you want ads rewritten for Bing users?
Compare packages
| Packages | BasicUp to 3 ad groups$15 | StandardUp to 2 campaigns and 8 ad groups$29 | PremiumUp to 4 campaigns and 15 ad groups$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Ads rewritten for Bing | No, lengths only | Yes | Yes, plus assets |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why not use Microsoft's own Google import?
You can, and it is quick. It copies everything as is, including settings that behave differently on Bing; this offer adapts the campaigns first.
My Editor export is CSV. Is that fine?
Yes, upload the CSV as it is; Excel works too. Very large accounts may need several files within the package volume.
Do Performance Max campaigns carry over?
This offer covers search campaigns. We note other campaign types in your file, but they are not rebuilt.