Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
When the same campaigns run on Google and Microsoft, budgets are often split by habit, not by results. Upload matching reports from both accounts for the same dates, and we compare cost per conversion, conversion rate and search terms side by side, campaign by campaign. You see which campaigns and terms do better on each platform, where moving budget could pay off and which negatives or ads to copy across.
What is included
- What you getA Word summary comparing both platforms campaign by campaign, and an Excel workbook with a side-by-side table, budget shift suggestions, negatives for each platform and a change list for each account. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Side-by-side tableSame campaigns, same dates, both platforms
- Budget splitWhere to move money, as a suggestion
- Search term gapsTerms that sell on one side only
- Negatives per platformA separate list for each account
- Tracking checkWhether conversions are counted the same way
How it works
- 1Paired reportsYou export the same reports from both accounts
- 2ComparisonWe line campaigns up and compare results
- 3Two change listsYou apply them in each account yourself
What we need from you
Campaign and search terms reports from both Google Ads and Microsoft Advertising for the same dates, as CSV, Excel (.xlsx) or PDF, or screenshots; your goal and how conversions are counted on each side.
We will ask you:
- Are the conversion actions the same on both platforms?
- Were the Microsoft campaigns imported from Google?
- What monthly budget do you have across both?
- Which campaigns matter most to you?
Compare packages
| Packages | Basic2 reports, one per platform, 600 rows$25 | StandardUp to 4 reports, 1,200 rows in total$49 | PremiumUp to 5 reports, 1,500 rows, budget plan$89 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 2 | up to 4 | up to 5 |
| Rows in total | up to 600 | up to 1,200 | up to 1,500 |
| Campaign pairs compared | up to 3 | up to 8 | up to 15 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can the numbers be compared directly?
Only if conversions are counted the same way. We check the goals and columns first and say where the comparison is rough.
Should I copy everything from Google to Microsoft?
Usually not. Audiences, competition and matching differ, so we show what to copy and what to keep different.
Can I import the change lists?
The sheets use each editor's column names. Save a sheet as CSV if your editor needs it, or paste the rows straight in.