Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Ad report review: an online plant pot shop on Google Ads
Where the budget went without sales
| Search terms | Clicks | Cost | Sales | Why |
|---|---|---|---|---|
| Care questions ("how to repot…", 37 terms) | 412 | $286 | 0 | People looking for tips, not pots |
| "terracotta pots wholesale", "bulk planters" | 58 | $94 | 0 | The shop sells retail only |
| "free plants", "plant swap" | 96 | $71 | 0 | No buying intent |
| "plant stand ideas", "diy planter" | 74 | $48 | 0 | Ideas and crafts |
| Other shops' names (14 terms) | 133 | $162 | 1 | Broad match on "pots" |
| Total | 773 | $661 | 1 | 31% of spend |
Negatives to add
The "Negatives" sheet has 38 words with match types, ready to paste. The main ones: "how to" (phrase), "wholesale" and "bulk" (broad), "free plants" (phrase), "ideas" (phrase), "diy" (broad), and the 14 shop names (exact).
Not added: "free" on its own, because "free shipping plant pots" brought 9 sales.
Ads to rewrite
Self-watering pots: click rate 1.9% against 4.6% for the account; the headlines say "Shop Now" and never mention self-watering.
| New headline | Characters |
|---|---|
| Self-Watering Pots, 12 Sizes | 28 |
| Water Your Plants Once a Week | 29 |
| New description | Characters |
|---|---|
| Self-watering pots with a hidden water tank. Free shipping over $60, delivery in 3 days. | 88 |
Large floor planters: the ad sends people to the home page. Point it to the planters category instead.
Changes by priority
| # | Change | Why |
|---|---|---|
| 1 | Add the 38 negatives from the sheet | $661 a month went to these terms |
| 2 | Lower bids by 30% on "plant stand" keywords | $214 spent, 2 sales, return 0.9 |
| 3 | Raise bids by 15% on "large self-watering pot" | Return 6.2; 40% of impressions lost to budget |
| 4 | Replace the two ads above | Weakest click rates in the account |
| 5 | Move terracotta keywords to their own ad group | They share an ad with plastic pots |
| 6 | Check the search terms again in 14 days | To see the effect of steps 1–3 |
These are recommendations: you decide what to apply and make the changes in your account. Files: review.docx and changes.xlsx (Negatives, Keywords to add, New ads, Change list).
Client: Pebble & Fern, an online shop selling plant pots and supplies. Reports: search terms (612 rows) and keywords (148 rows) for the last 30 days. Spend: $2,140, 41 sales, return on ad spend 2.1; the goal is 3.0. Standard package.
The client and all details are made up.
About this service
Microsoft Advertising matches more loosely than Google and also shows ads on partner sites, so its search terms report often holds queries you never saw on Google. Many accounts were imported from Google and keep negatives, ads and settings that no longer fit, and a scheduled import can overwrite your fixes. We read the search terms, keywords and ads reports, build negative lists and rewrite weak ads within the same limits as Google: headlines 30 characters, descriptions 90, paths 15.
What is included
- What you getA Word summary of wasted spend in your Microsoft Ads account and an Excel workbook with negative lists, keywords to add and rewritten ads in columns you can paste into Microsoft Advertising Editor. Delivered as a Word (.docx) summary and an Excel (.xlsx) workbook.
- Search terms sortedKeep, exclude or add as a keyword
- Partner trafficSearch partners and Audience Network spend
- Import leftoversNegatives and ads copied from Google that do not fit
- Rewritten adsWithin the character limits, counted
- Editor columnsReady for Microsoft Advertising Editor
How it works
- 1ExportYou download reports from Microsoft Advertising
- 2CleanupWe sort terms and rewrite weak ads
- 3PasteYou paste the sheets into Editor yourself
What we need from you
Search terms, keywords and ads reports from Microsoft Advertising as CSV, Excel (.xlsx) or PDF, or screenshots; what you sell, your target cost per lead or ROAS, and whether the campaigns were imported from Google.
We will ask you:
- Were your campaigns imported from Google Ads?
- Is the Microsoft Audience Network switched on?
- What cost per lead or ROAS is acceptable?
- Which countries do you target?
Compare packages
| Packages | Basic1 search terms report, up to 400 rows$19 | StandardUp to 3 reports, 1,000 rows in total$39 | PremiumUp to 5 reports, 1,500 rows, 2 periods$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Reports | 1 | up to 3 | up to 5 |
| Rows in total | up to 400 | up to 1,000 | up to 1,500 |
| Rewritten ads | not included | up to 3 ad groups | up to 6 ad groups |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why are my Microsoft search terms so different from Google?
Microsoft matches more loosely, and its audience leans toward desktop and older users. Terms that fail on Google may work here and the other way round, so we judge them by your Microsoft data only.
Will my changes survive the next Google import?
If a scheduled import is on, it can overwrite negatives and ads. We note which import options to check before you apply the change list.
Can you suggest LinkedIn profile targeting?
For B2B offers we can suggest company, industry or job function bid adjustments as starting points; you set them in your account.