Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Travel searches on Bing are often longer and planned further ahead, typed on a laptop while comparing: "boutique hotel Lisbon old town", "family resort all inclusive Crete June", "Northern Lights tour from Tromsø". We build ad groups by destination, trip type and season, write ads that lead with what you really offer, such as free cancellation, breakfast included, small groups or a best-rate-on-our-site promise only if you keep it, and send each group to the matching room, tour or package page. Negatives cut out jobs, visas, weather, maps, cheap flights and the online travel agencies you do not want to pay for.
What is included
- What you getA Microsoft Ads search campaign for your hotel, tours or travel agency with ad groups by destination and trip type, keywords, negatives, booking-focused ads and a season budget split. Delivered as an Excel sheet in Microsoft Advertising Editor columns, plus Word setup notes in the Standard and Premium packages; you check, import and publish it yourself.
- Destination ad groupsPlace, trip type and season combined
- Origin-market targetingWhere travellers search from, not only where you are
- Travel negativesJobs, visa, weather, maps, flights, OTA names
- Booking-condition adsCancellation, inclusions and direct booking perks
- Season budget splitWhen to push and when to hold
How it works
- 1TripsWe read your rooms, tours and seasons
- 2BuildWe write groups, ads and negatives
- 3ImportYou import, schedule and publish
What we need from you
Your site and booking pages, destinations, room types or tours, the seasons that matter, booking conditions (cancellation, deposit, what is included), the countries your guests come from, languages and monthly budget. You can attach a rate sheet or tour list.
We will ask you:
- Is this for a hotel, tours or a travel agency?
- Which countries do most of your guests come from?
- Which months do you need to fill?
- What booking conditions can the ads mention?
Compare packages
| Packages | Basic1 campaign, up to 3 ad groups$19 | StandardUp to 2 campaigns and 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Ads per ad group | 1 | 2 | 2 + all assets |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this Microsoft hotel ads with live prices?
No. Price-feed hotel ads need a connectivity partner. This offer is a search text campaign that you can run alongside them.
Can I bid on my hotel name?
Usually yes: brand searches are often captured by booking sites, and a brand ad group sends those guests to your direct booking page.
Can ads be in several languages?
Yes, one ad group set per language within your package volume. Have a native-language colleague check them before launch.