Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Walmart Sponsored Products only serve items that are in stock and winning the buy box, and its shoppers search in plain, practical terms, often with size, count or "pack". We plan an auto campaign to collect search data and manual campaigns with keywords grouped by product line in broad, phrase and exact match, plus negatives for what your items are not. Keywords come from your item pages, competing listings and Walmart search suggestions, and the sheet follows the Walmart Connect bulk columns so you can upload or copy it.
What is included
- What you getWalmart Sponsored Products campaigns for your items: an auto campaign, manual campaigns with keyword groups by match type, negatives and a budget split. Delivered as an Excel sheet laid out in the platform's bulk upload columns or ready to copy row by row, plus Word setup notes in the Standard and Premium packages; you enter and launch it yourself.
- Auto plus manualAuto collects searches, manual controls bids
- Groups by product lineItems with similar price and margin together
- Three match typesBroad, phrase and exact keyword sets
- Item negativesWrong sizes, materials, uses and rival brands
- Buy-box checkItems that will not serve flagged first
How it works
- 1ItemsWe read your listings and rivals
- 2BuildWe write campaigns, keywords and negatives
- 3LaunchYou upload in Walmart Connect and publish
What we need from you
Links to your Walmart item pages or an item list as CSV or Excel with item IDs, titles and prices, which items to push, your margin or target ROAS, daily budget, and competitor items you see next to yours. Attach a screenshot of an old search report if you have one.
We will ask you:
- Which items should the ads push?
- What margin or ROAS do you need to break even?
- Are these items winning the buy box now?
- What daily budget do you plan?
Compare packages
| Packages | BasicAuto plus 1 manual campaign$19 | StandardUp to 3 campaigns and 8 ad groups$39 | PremiumUp to 5 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 2 / up to 3 | up to 3 / up to 8 | up to 5 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Bid suggestions | No | Budget split only | Starting bids from margin |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will my ads definitely show?
Only if the items are published, in stock and winning the buy box, and Walmart still decides relevance. We flag items that look at risk.
Can I use other brands as keywords?
We do not add other brands' trademarks to your keywords. We add them as negatives where shoppers clearly want that brand.
Do you know Walmart search volumes?
No, we do not see Walmart's data. The auto campaign is there to collect real searches; review its report after two weeks.