Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Search campaign: a plumbing company on Google Ads
Structure
- Campaign 1, Urgent repairs (60% of budget, $30 a day, ads 24/7): Emergency plumber · Blocked drains · Leaks and burst pipes
- Campaign 2, Planned work (40%, $20 a day, 7 am to 8 pm): Water heaters · Fixture installation · Sewer line inspection · Repiping
- Area: Kestrel Bay and a 15-mile radius. Goal: calls from ads and from the site.
Ad groups
| Ad group | Keywords and match types | Group negatives |
|---|---|---|
| Emergency plumber | [emergency plumber], "24 hour plumber", "plumber open now", [emergency plumber kestrel bay] | apprentice, union, plumber salary |
| Blocked drains | [drain unblocking], "blocked drain", "clogged toilet plumber", "drain cleaning near me" | drain cleaner, snake rental, how to unclog |
| Leaks and burst pipes | [burst pipe repair], "water leak plumber", "pipe leak repair near me" | leak sealant, pipe fittings, insurance claim |
Shared negative list (46 words): jobs, careers, course, training, license exam, wholesale, parts store, diy, free, used, rental and more.
Ad: Emergency plumber
| Headline | Characters |
|---|---|
| 24/7 Emergency Plumber | 22 |
| Upfront Price Before We Start | 29 |
| Licensed Kestrel Bay Plumbers | 29 |
| Description | Characters |
|---|---|
| Burst pipe or no hot water? Call now and a licensed plumber is on the way, day or night. | 88 |
| You hear the price before any work starts. Three vans across Kestrel Bay, weekends too. | 87 |
The full ad has 15 headlines and 4 descriptions; the file shows the count next to every line.
Starting bids (suggestions)
| Ad group | Max. cost per click | How it was set |
|---|---|---|
| Emergency plumber | $4.40 | $35 per call, assuming 1 call in 8 clicks |
| Blocked drains | $3.00 | smaller jobs: $25 per call, 1 in 8 clicks |
| Leaks and burst pipes | $3.80 | $35 per call, 1 in 9 clicks |
Start with manual bids for two weeks, then replace the assumed call rate with your real one.
Files delivered
- copperleaf-campaigns.xlsx in Google Ads Editor columns: 2 campaigns, 7 ad groups, 168 keywords with match types, negatives, ads, sitelinks and callouts. You import it into Google Ads Editor, check the preview and publish.
- setup-notes.docx: area, schedule, budget split, call tracking and a 30-day test plan.
Client: Copperleaf Plumbing, a family firm with three vans in a mid-sized city (fictional "Kestrel Bay"). Task: a Google Ads search campaign for phone calls; budget $1,500 a month; target cost per call $35. Premium package. Below is an excerpt: the "Urgent repairs" campaign and its 3 ad groups (7 in total).
The client and all details are made up.
About this service
Microsoft Advertising shows store ads on Bing, Yahoo in some markets, DuckDuckGo and the Edge shopping panel, and its Shopping campaigns read products from a feed in Microsoft Merchant Center. We prepare both sides: a search campaign with category ad groups, keywords, negatives and responsive ads, and a Shopping campaign structure with product groups by category, brand or custom label. Ad text keeps to Microsoft's limits, and the sheet uses Microsoft Advertising Editor columns so you can import it in one go.
What is included
- What you getA Microsoft Ads search campaign for your store categories plus a Shopping campaign structure with product groups and shared negatives. Delivered as an Excel sheet in Microsoft Advertising Editor columns, plus Word setup notes in the Standard and Premium packages; you check, import and publish it yourself.
- Search plus ShoppingBoth campaign types in one sheet
- Category ad groupsSearch ads per category page
- Product group treeBy brand, category or custom label
- Shared negative listFree, used, repair, jobs, wholesale
- Editor-ready columnsLaid out for Microsoft Advertising Editor
How it works
- 1CatalogueWe read your store and product list
- 2BuildWe write search and Shopping structures
- 3ImportYou import and link your Merchant Center store
What we need from you
A link to the store, the categories to advertise, a product list or feed export as CSV, Excel or PDF with ID, brand, category and price, countries you ship to, monthly budget and margin, and whether Microsoft Merchant Center is already set up. Attach the list to the order.
We will ask you:
- Is your Microsoft Merchant Center store approved?
- Which categories sell best for you?
- Which countries do you ship to?
- Do you already run Google Shopping?
Compare packages
| Packages | Basic1 search campaign, up to 3 ad groups$19 | StandardSearch and Shopping, up to 8 ad groups$39 | PremiumUp to 4 campaigns and 15 ad groups$69 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Campaigns / ad groups | 1 / up to 3 | up to 2 / up to 8 | up to 4 / up to 15 |
| Keywords | up to 60 | up to 200 | up to 400 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Shopping product groups | No | up to 30 | up to 60 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can I just import my Google campaigns instead?
Microsoft has an import tool, and for that route see our offer that adapts your Google sheet. This offer builds Microsoft campaigns from scratch.
Do you set up the product feed?
No. The feed and Merchant Center store are yours to create and get approved; we give the campaign structure that uses them.
Are the ad limits the same as Google?
For responsive search ads, yes: headlines up to 30 characters, descriptions up to 90 and two 15-character paths. Each line in the sheet shows its count.